Ad Genius
#2 in Painting Contractor
Phoenix-based home-services and professional-services digital marketing agency running SEO, paid ads, and lead-generation systems.
- Founded
- 2015
- HQ
- Phoenix, AZ
- Team
- 6-15
Founder
Meet the founder
Brett Williamson
Founder & CEO
Brett Williamson founded Ad Genius and leads its strategic direction. He previously worked in financial services as a licensed investment advisor and spent over twenty years in pastoral ministry, bringing a portfolio-based approach to marketing strategy for home service businesses.
Editorial
Editor’s take
Ad Genius positions itself as a full-funnel lead-generation system builder for home-services trades—including painting contractors, HVAC, roofing, plumbing, and electrical—with a diagnostic-first methodology that moves from audit to prioritization to execution. The Phoenix-based agency's systems-thinking approach emphasizes accountability and transparent reporting across SEO, Google Ads, Facebook Ads, website design, and Google Business Profile optimization. Their structured process makes them a strong fit for painting contractors seeking a data-informed, channel-integrated growth partner.
What they do
Services
SEO
Full-stack on-page, off-page, and technical SEO aimed at ranking painting contractors for local commercial and residential intent (interior painting, exterior repaint, cabinet refinishing) rather than vanity keywords. Ad Genius frames SEO around Google's E-E-A-T framework and authority signals to hold up in saturated metros.
Google Ads
Paid search built around the economics of a painting job, prioritizing high-ticket query types (whole-house exterior, commercial repaint) and routing spend away from tire-kicker clicks. Campaigns are paired with lead-response systems rather than run in isolation.
Facebook & Instagram Ads
Creative-led social campaigns targeting homeowners planning larger repaint or remodel projects, with audience and creative tuned to the longer consideration cycle typical of painting contractors rather than the same-day urgency of HVAC or plumbing.
Google Business Profile Optimization
Local pack optimization for painting contractors, including service-area configuration, category selection, photo and review cadence, and GBP post strategy, treated as a standalone lever rather than a side effect of SEO.
Website Design & Development
Conversion-focused sites written and built in-house, structured around the painting buyer journey (estimate requests, gallery-led trust building, service-area pages) and maintained on Ad Genius hosting so SEO and ad traffic land on pages engineered to convert.
Reputation & Lead Management
Review generation workflows and speed-to-lead systems that close the loop between ad spend and booked estimates, addressing the common contractor failure mode of leads evaporating before the office follows up.