AdeptPlus

Peter Ruchti is the founder of AdeptPlus, a Chicago-based web marketing agency he established in 2013. The public founder story on the site is brief; AdeptPlus devotes most of its copy to client results and vertical positioning rather than personal biography, so details about Ruchti's pre-agency career are not stated on the site itself. What the site does communicate is the operating thesis: contractors in technical, niche trades — particularly radon mitigation, water treatment, and pool installation — are poorly served by generalist web shops that cannot write credibly about their work. AdeptPlus positions itself as a specialist partner that pairs each client one-on-one with a marketing lead who understands the vertical, rather than routing accounts through a generic project queue. Under Ruchti, the firm has grown to a team of roughly 15, works with contractors across multiple states, and has expanded its niche coverage through acquisitions (the site references an Acquisitions page as part of its growth strategy). The agency cites a faith-oriented operating ethic, referencing Colossians 3:23 on its About page, and frames its value proposition around results-tracking and pipeline generation rather than brand awareness or creative awards. While AdeptPlus retains some legacy clients from outside its core niches — restaurants, apparel, construction training — its stated focus is narrowing around radon, water quality, and pool contractors, where it publishes the bulk of its case studies.