AdeptPlus
#4 in Damage Restoration
Web design and SEO agency focused on radon, water, and pool contractors in the Midwest.
- Founded
- 2013
- HQ
- Gurnee, IL
- Team
- 6-15
Founder
Meet the founder
Peter Ruchti
Founder & CEO
Peter Ruchti leads AdeptPlus, a web marketing agency established in 2013 and based in Chicago that specializes in serving radon, water treatment, and pool contractors.
Editorial
Editor’s take
AdeptPlus positions itself as a specialized web marketing shop for home-services contractors, with particular emphasis on radon mitigation. The site leads with phone-call generation as the core outcome metric and highlights 1-on-1 account management. Case studies show traffic and lead-volume claims for radon clients; positioning is vertical-specific rather than horizontal. The agency emphasizes industry knowledge and certification.
What they do
Services
Website Design
Custom websites built specifically for radon, water treatment, and pool contractors, with copy written by staff who understand the distinction between mitigation and testing, or softeners versus reverse osmosis. Sites are structured around service-area pages and lead capture rather than portfolio aesthetics.
Search Engine Optimization
Local and organic SEO aimed at contractor verticals where search intent is narrow but high-value. The agency targets terms like radon mitigation, radon testing, and water treatment within defined service areas, supported by technical on-page work and content written in-industry.
Google Ads Management
Paid search campaigns tuned for contractor economics, where a single mitigation or installation job can justify significant cost-per-click. Case studies reference conversion-rate optimization alongside ad spend, suggesting landing pages and ads are managed as one unit.
Content Writing
In-house copywriting positioned as a differentiator against generalist agencies. The pitch is that contractors should not have to edit or rewrite their own web copy to make it technically accurate.
Hosting and Maintenance
Ongoing site hosting and maintenance bundled with the marketing engagement, so clients do not have to coordinate across a separate developer and a marketing vendor.
Niche Vertical Strategy
Dedicated practice areas for radon contractors, water dealers, and pool contractors, with separate landing pages and case study libraries for each. The agency also services home-services contractors more broadly.
Proof of work