Asphalt Marketers
#1 in Asphalt
Toronto-based digital marketing agency offering branding, web design, and performance marketing to local service businesses.
- Founded
- 2015
- HQ
- Toronto, ON
- Team
- 6-15
Founder
Meet the founder
Greg Gullo
Founder & CEO
Greg Gullo co-founded Go Online Marketing in Toronto alongside his brother Paolo Gullo, and the two are positioned on the site as the "Gullo Brothers" who run the firm together. The public founder story is brief; the site emphasizes a family-run, relationship-first ethos ("we believe in not just building a working relationship, but an actual friendship") rather than detailed biographical background, prior companies, or credentials. No founding date, prior agency experience, or specific industry tenure is stated on the pages reviewed.
What is visible is the shape of the practice the brothers have built. Go Online Marketing operates as a full-stack local services agency out of 80 Atlantic Avenue in Toronto's Liberty Village, with a team that now extends beyond the founders to include an office manager, a project and marketing coordinator, a client success specialist, two social media roles, an in-house content writer, and a graphic designer. That staffing mix suggests an intentional bet on keeping branding, content, and paid media under one roof rather than outsourcing creative, which is consistent with the agency's pitch of handling everything from logo and print through website build through ongoing SEM, SEO, and paid social.
The guiding thesis, as expressed on the site, is that local service businesses need a "proper blueprint" before spending on traffic: brand and site first, then lead generation on top. In practice, the firm markets itself to owner-operated local businesses in the Greater Toronto Area looking to "dominate" their local market, with asphalt and paving contractors fitting that profile alongside other trades.
Editorial
Editor’s take
Asphalt Marketers targets a specific niche—mid-to-large asphalt contractors—with industry-focused digital services including SEO, paid search, and review management. The site effectively speaks to contractor pain points around lead generation and brand visibility, though the "omnipresence" claims lack concrete case studies or metrics to substantiate results.
What they do
Services
Website Design & Development
Custom-built sites aimed at local service operators, with the stated goal of converting visitors into booked jobs rather than just displaying a brochure. For paving and asphalt contractors, that typically means service-area pages, quote-request forms, and mobile-first layouts that load for a homeowner standing in a crumbling driveway.
Search Engine Optimization (SEO)
Local SEO focused on ranking owner-operated businesses in their immediate service radius. For asphalt contractors this centers on Google Business Profile optimization, service-area pages for surrounding municipalities, and review-driven local pack visibility.
Search Engine Marketing (SEM)
Paid search management intended to drive targeted traffic that converts into quote requests. The positioning emphasizes campaigns tied to commercial intent rather than vanity clicks, which matters in seasonal trades like paving where each lead carries meaningful job value.
Branding, Creative Design & Print
Logo design, vehicle and jobsite collateral, and print materials kept consistent with the digital brand. Useful for asphalt operators whose trucks, signage, and door hangers often do as much marketing work as the website.
Social Media & Paid Social Ads
Organic social management and paid social campaigns handled by in-house specialists. For contractors, this leans on before-and-after jobsite content and geo-targeted ads to reach homeowners and property managers in the GTA.
Online Reputation Management & Lead Tracking
Review generation, monitoring, and call/lead tracking so owners can see which channels are actually producing booked work. This is the piece most directly aimed at helping trades operators connect marketing spend to revenue.