BodyShop Marketing

Daniel Burkholder founded BodyShop Marketing after spending most of his working life inside the industry he now serves. He grew up on a ranch in central British Columbia, where his father opened an auto body shop in the mid-1980s that eventually outgrew its ranch origins and relocated to a larger facility in town. Burkholder started managing that family shop in 2013, handling customer service, parts ordering, insurance negotiations, and shop floor operations before leaving the business in 2021 to build a marketing firm aimed squarely at independent collision shops.

That operator background is the thesis of the agency. Burkholder argues that independent shops lose ground to corporate-owned chains and insurance steering not because they fix cars worse but because they are outspent and out-marketed online. BodyShop Marketing positions itself as the counterweight: a team that already understands DRP programs, insurance dynamics, and the daily rhythm of a collision shop, paired with SEO, paid search, and geofencing specialists who execute the digital side.

The firm is a member of SCRS (Society of Collision Repair Specialists) and ABAT (Auto Body Association of Texas), signaling an intent to stay embedded in the trade rather than treat it as one of many verticals. Team size is not publicly stated, but the site references in-house SEO, PPC, geofencing, web development, and copywriting capabilities. The founder story is unusually personal for a marketing site and leans heavily on values — hard work, transparency, integrity — rather than on agency pedigree or prior marketing roles.