BodyShop Marketing
#1 in Auto Body Repair
Auto body shop marketing agency using SEO, content, and geofencing to compete against corporate chains.
- Founded
- 2015
- HQ
- Miami, Oklahoma
- Team
- 6-15
Founder
Meet the founder
Daniel Burkholder
Founder & CEO
Daniel Burkholder founded BodyShop Marketing after managing his family's auto body shop for eight years. He brings direct experience in shop operations to serve independent automotive repair businesses with digital marketing services.
Editorial
Editor’s take
**BodyShop Marketing** positions itself as an industry-insider agency, led by a founder with hands-on auto body experience, built specifically to help independent and family-owned shops compete against larger corporate chains. Their core service mix — SEO, website optimization, and geofencing — is deliberately oriented toward driving revenue growth and keeping shop bays filled. The agency's deep niche focus and operator-first perspective make it a natural fit for independent body shops looking for a marketing partner who understands the business from the inside out.
What they do
Services
Websites (AutoSite)
Conversion-focused websites built specifically for collision shops, where most visitors are first-time buyers of body work and need trust signals (DRP relationships, certifications, process explanations) more than flashy design. Sites are structured to convert first-time researchers into scheduled estimates.
Local SEO & Online Presence (AutoBoost)
Ranks independent shops in the Google Map Pack and organic results for collision-intent queries in their service radius, with the explicit goal of pushing past corporate chains like Caliber, Gerber, and Service King on page one.
Geofencing (AutoCapture)
Targeted mobile ad delivery to devices that enter competitor shops, dealership service drives, and tow yards — a direct response to insurance steering and DRP lock-in that independents face. Positioned as a way to reclaim repairs that would otherwise route to corporate shops.
Google Ads (AutoClick)
Paid search campaigns built around high-intent collision queries (collision repair near me, auto body shop, post-accident searches) with branded landing pages designed to generate phone calls and estimate requests rather than generic traffic.
Social Media (AutoSocial)
Community-oriented social content for shops whose customer base overlaps heavily with local Facebook and Instagram audiences, focused on staying top of mind before an accident happens rather than direct-response selling.
Reputation Management & Messaging (AutoLink)
Proprietary chat-to-text widget and review management tooling built on the observation that collision customers are reluctant to phone a shop cold and prefer to text while still shopping.