Clean Marketing

Clean Marketing is led by co-founders Daniel Martins and Rodrigo Evangelista, a pairing that splits the agency's work between marketing systems and service-business operations. Note: the stated owner provided (David Kunstek) does not appear anywhere on the site; the public founder pages credit Martins as Head of Strategy and Evangelista as Client Success Director.

Martins came to Clean Marketing from Inovaup, a marketing and sales-automation shop he founded where, by his own account, his team managed over $42 million in leads for U.S. service businesses. His background is in digital marketing, sales automation, and software implementation, and he runs the technology stack, CRM architecture, and paid-media strategy inside Clean Marketing. Evangelista's background is operational rather than marketing: he founded Masterpiece Painter in 2005 and spent more than 17 years building a family-owned New England painting company, giving the agency a practitioner's view of how local service businesses actually convert leads, manage crews, and retain customers.

The thesis behind Clean Marketing is narrow on purpose. Rather than serve home services broadly, the firm positions itself around residential and commercial cleaning companies, with an explicit lean toward women-led operators — a demographic that dominates ownership in the cleaning vertical. The pitch is a packaged growth system: Google and Meta ads feeding a CRM with a 21-day follow-up sequence across email, SMS, and WhatsApp, wrapped in local SEO and Google Business Profile work. The agency claims over 20 years of combined team experience and says its system generates more than one million cleaning leads per month across clients, though individual client metrics on the public site remain limited.