Clean Marketing
#2 in Pressure Washing
Cleaning-vertical marketing agency running lead generation, SEO, and automation for residential and commercial cleaners.
- Founded
- 2015
- HQ
- Pottsville, PA
- Team
- 1-5
Founder
Meet the founder
David Kunstek
Founder & CEO
Clean Marketing is co-founded by Daniel Martins, a marketing strategist with over 10 years of digital marketing experience, and Rodrigo Evangelista, who built a respected painting company in New England. Together they serve cleaning businesses across the U.S.
Editorial
Editor’s take
Clean Marketing positions itself as a cleaning-services specialist with over 20 years of combined experience in the vertical. The site emphasizes lead generation (Google and Meta Ads), local SEO, and AI-powered CRM automation—a focused suite for the cleaning niche. Portfolio examples include specific results (57 leads in 30 days, 38% closing-rate lift), though testimonials are placeholder text. The team is small and named.
What they do
Services
Lead Generation (Google Ads & LSA)
Builds Google Ads and Local Services Ads campaigns keyed to residential cleaning intent — recurring maid service, move-out cleans, deep cleans — with call tracking and landing pages tied to each service type rather than a single generic homepage.
Local SEO & Google Business Profile
Optimizes GBP listings, local citations, and on-page content around neighborhood-level cleaning searches, paired with a review-generation workflow designed to keep cleaning operators competitive in map-pack results where most booking decisions are made.
Meta Ads (Facebook & Instagram)
Runs lead-form and retargeting campaigns aimed at homeowners and office managers, with creative and audience targeting tuned to recurring-service offers and seasonal cleaning promotions rather than one-off conversion pushes.
CRM Setup & Marketing Automation
Implements a CRM with a 21-day follow-up sequence across email, SMS, and WhatsApp so cleaning operators — who rarely answer the phone mid-job — don't lose leads between first inquiry and booked appointment. Includes pipeline tagging and review requests post-service.
Website Design & Conversion
Builds mobile-first sites for cleaning companies with booking integrations, quote forms, and chatbots, structured around the specific service menu (residential, commercial, Airbnb turnover) rather than generic service-business templates.
Relationship Marketing & Lead Nurture
Runs ongoing retention campaigns — monthly newsletters, client-care automations, referral programs, and cold-lead nurture funnels with cleaning-specific lead magnets — aimed at the repeat-revenue economics that define profitable cleaning businesses.
Proof of work