ClikWiz
#3 in Painting Contractor
Painting-contractor marketing agency focused on SEO, web design, and Google Ads lead generation.
- Founded
- 2015
- HQ
- North Port, FL
- Team
- 6-15
Founder
Meet the founder
Mike Williams
Founder & CEO
Mike Williams runs ClikWiz, a digital marketing agency built exclusively for painting contractors. The public founder story on ClikWiz's site is brief — the About page is effectively empty and most visible content focuses on client testimonials, services, and podcast appearances — but Williams is the recurring voice across the site, the podcast, and guest spots like the DYB Coach Podcast, where he discusses SEO, Google Ads, and Local Service Ads specifically for painting businesses.
ClikWiz's archives stretch back to 2010, suggesting Williams has been working in local search and small-business web design for well over a decade. Over that time the agency narrowed from a general local-SEO practice into a vertical shop serving residential and commercial painting contractors across the United States. The thesis implicit in the site: painters compete in a crowded local market where Google Maps rankings, a credible mobile-first website, and disciplined PPC spend determine who wins the phone call. Generalist agencies rotate through verticals and relearn the same lessons on each client's dime; a shop that has built dozens of painter sites and run hundreds of painter PPC campaigns can launch faster and buy leads cheaper.
The agency's public footprint leans heavily on long-term client relationships — several testimonials reference multiple website rebuilds and years of continuous SEO work — and on content marketing through the ClikWiz podcast, which interviews painting-business operators. Team size, revenue, and headcount are not disclosed on the site.
Editorial
Editor’s take
ClikWiz positions itself as a dedicated painting-contractor marketing specialist, combining custom WordPress development, organic SEO, and Google Ads into an integrated lead generation approach built specifically for the painting trade. The agency's founder, Mike, is frequently cited by clients for his hands-on availability and direct guidance throughout campaigns. A roster of testimonials from painting companies highlights long-term client relationships and consistent lead generation results, signaling a focused agency that understands the painting contractor space.
What they do
Services
Custom Web Design
Mobile-first WordPress websites built specifically for painting contractors, with sticky menus, fast load times, and CTA-driven layouts aimed at converting homeowners researching interior, exterior, and cabinet painting work. Sites are handed over client-editable on both front and back end.
Search Engine Optimization
On-page and off-page SEO targeting first-page and top-three map pack rankings for painter service-area queries. Clients receive weekly SEO snapshot reports tracking local rankings by city and service.
Google Ads (PPC)
Lead-generation PPC built from a library of prior painter campaigns, which shortens ramp time and lowers cost-per-lead versus a cold start. Campaigns focus on high-intent residential and commercial painting keywords in the contractor's service area.
Local Service Ads Management
Setup and optimization of Google Local Service Ads for painting contractors, covering Google Guaranteed verification, lead disputes, and bid strategy — a channel ClikWiz covers in depth on its podcast and blog.
Reputation Marketing
Review generation and monitoring across Google and industry directories, positioned as a complement to map-pack SEO since review volume and recency directly affect local rank for painters.
Online Directory and Citation Management
Citation building and cleanup across the directories that matter for painting contractors, used to reinforce NAP consistency and local authority signals.