Concrete Marketing Crew
#1 in Decorative Concrete
Contractor-focused digital marketing agency running SEO, paid ads, and lead-conversion automation.
- Founded
- 2017
- HQ
- Parkland, FL
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Daniel Barrera
Founder & CEO
Danny Barrera co-founded Contractor Click (formerly Concrete Marketing Crew) with his wife Mady, a home services digital marketing firm serving contractors across multiple verticals including concrete coating, roofing, and remodeling.
Editorial
Editor’s take
**Concrete Marketing Crew** positions itself as a contractor-focused digital marketing agency with a specialized emphasis on the decorative concrete vertical, offering SEO, paid advertising, and lead-conversion automation as its core services. Their exclusive focus on contractor clients makes them a recognizable fit for decorative concrete businesses seeking a agency that understands the trade's seasonal cycles, project-based sales, and local search dynamics. Their defined niche and full-funnel service stack — spanning Google Ads, Facebook, LSA, and automation — reflect a purpose-built approach for contractors looking to grow inbound lead volume consistently.
What they do
Services
Local SEO & AEO
Built for contractors fighting for map-pack visibility in a defined service radius. Combines Google Business Profile optimization, monthly GBP updates, directory listings, link building, and AI/answer-engine optimization so decorative concrete and coating contractors show up both in traditional search and in AI-generated answers homeowners now use during research.
Contractor Websites
Conversion-focused builds on a fast framework with avatar-based messaging, SEO-optimized content, and CRM and analytics integrations. The emphasis is on turning estimate-shoppers into booked consultations rather than showcasing portfolio galleries.
Google Ads
Fully managed search, display, and YouTube campaigns with dedicated landing pages, A/B testing, and remarketing, run by US-based media buyers inside protected ad accounts. Positioned to capture high-intent queries like epoxy garage floors or polished concrete near me without bleeding budget on tire-kickers.
Facebook & Instagram Ads
Managed Meta campaigns built around creative development and split testing, with page growth and remarketing layered in. Aimed at decorative concrete and home improvement contractors whose higher-ticket projects benefit from visual, demand-generation ads rather than pure search capture.
CRM + AI Automations
A CRM deployment with customer journey mapping, AI-enabled chat, automated drip sequences, lead reactivation and rehash campaigns, and automated Google review requests. Designed to fix the common contractor leak where leads come in but never get followed up fast enough to close.
Marketing Strategy (ClickCheck)
An upfront planning engagement covering market research, customer avatar work, core messaging, customer journey mapping, and quarterly and monthly plans. Serves as the diagnostic layer before media spend, tailored to the contractor's local market and trade vertical.