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Connection Inc.

#1 in Mortgage

AI-powered mortgage marketing platform combining SEO, concierge lead generation, and CRM automation for loan officers.

SEOLead GenerationMarketing CRMEmail MarketingContent MarketingSocial Media
Founded
2015
HQ
Mono, ON
Team
6-15

Founder

Meet the founder

Chris Johnstone headshot

Chris Johnstone

Founder & CEO

Chris a mortgage tech solutions provider based in mono, ON that serves loan officers and mortgage brokers through AI-driven CRM, SEO, and lead management tools.

Editorial

Editor’s take

Connection Inc. operates at the intersection of agency and software for individual mortgage professionals. The stack includes AI SEO (generating inbound mortgage application calls from Google and building GBP review velocity), a North-America-based concierge team that handles appointment booking and referral-partner outreach, a purpose-built Loan Officer CRM, and a recurring coaching program (AI Inner Circle Mastermind). Founder Chris Johnstone hosts the Loan Officer Wealth podcast and ties the program to an education/community layer. Named results include Vince Gaetano (Owl Mortgage) at $416,000 in new revenue for 2022 and clients reporting 13 applications / 4 closed deals in 60 days.
By the Editorial Team · June 2026

What they do

Services

SEOLead GenerationMarketing CRMEmail MarketingContent MarketingSocial Media