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Connection Inc.
#1 in Mortgage
AI-powered marketing + CRM stack built specifically for individual mortgage loan officers and brokers.
SEOLead GenerationMarketing CRMEmail MarketingContent MarketingSocial Media
- Founded
- 2015
- HQ
- Mono, ON
- Team
- 6-15
Founder
Meet the founder
Chris Johnstone
Founder & CEO
Chris Johnstone is the founder of Connection Inc. and host of the Loan Officer Wealth podcast and YouTube channel. He's spent years building AI-powered marketing and CRM tooling specifically for individual loan officers and mortgage brokers.
Editorial
Editor’s take
Connection Inc. operates at the intersection of agency and software for individual mortgage professionals. The stack includes AI SEO (generating inbound mortgage application calls from Google and building GBP review velocity), a North-America-based concierge team that handles appointment booking and referral-partner outreach, a purpose-built Loan Officer CRM, and a recurring coaching program (AI Inner Circle Mastermind). Founder Chris Johnstone hosts the Loan Officer Wealth podcast and ties the program to an education/community layer. Named results include Vince Gaetano (Owl Mortgage) at $416,000 in new revenue for 2022 and clients reporting 13 applications / 4 closed deals in 60 days.
What they do
Services
SEOLead GenerationMarketing CRMEmail MarketingContent MarketingSocial Media