
LeadStone
#4 in Construction
Web design and digital marketing agency for local businesses and organizations across the Southeast.
- Founded
- 2015
- HQ
- Arab, AL
- Team
- 6-15
Founder
Meet the founder

Jonathan Walls
Founder & CEO
Jonathan Walls owns Data Crumbs, a digital marketing and web design agency based in Arab, AL that serves home-services businesses and local organizations across the Southeast.
Editorial
Editor’s take
Data Crumbs positions itself as a full-service digital agency handling brand identity, website development, and ongoing digital marketing for local businesses and organizations across the Southeast. Their portfolio reflects consistent work with small-to-mid-market clients spanning home services, pest control, real estate, event venues, metal buildings, and municipal rebranding — signaling range across both commercial and civic sectors. Businesses looking for an end-to-end digital partner with demonstrated regional roots and cross-vertical execution will find Data Crumbs a well-rounded fit.
What they do
Services
Website Development
Custom websites for construction and trade operators built to convert local search traffic into quote requests, with clear service-area pages, project galleries, and inquiry flows tuned for buyers comparing contractors.
Brand Identity & Logo Design
Full rebrands and visual identity systems for construction firms and building product companies that have outgrown a founder-era logo, including unified asset libraries so crews, trucks, and proposals stay consistent.
SEO Services
Local SEO focused on service-area targeting across the Southeast, optimizing for queries like custom metal buildings and regional contractor searches where proximity and trust signals drive the click.
GBP Optimization
Google Business Profile management aimed at local construction and trade businesses that rely on map pack visibility, including category selection, service listings, photo cadence, and review generation.
PPC Advertising
Paid search and Facebook Ads campaigns built around project-based lead gen for contractors and builders, with landing pages matched to specific service lines rather than generic homepages.
Social Media Management
Ongoing content production for trade and construction clients, leaning on jobsite photography and finished-project reels to build credibility with homeowners and commercial buyers.
Proof of work
