Garage Door Marketing Lab

Andy Felice is the founder and owner of Garage Door Marketing Lab (GDML), a Phoenix-based agency that works exclusively with garage door repair and install companies across the United States. Felice's entry into the vertical came in 2020, when he spent roughly six months consulting with Tommy Mello at A1 Garage Door Service — a widely-known operator in the home services space and author of 'Home Service Millionaire.' That stint during the early Covid period gave Felice a working understanding of how garage door companies generate leads, dispatch technicians, and price jobs, and it became the foundation for launching GDML shortly after. The agency has now been working with garage door operators for more than five years. Its thesis is straightforward: garage door is a high-ticket, urgency-driven trade where Local Service Ads, Google Ads, and local SEO behave differently than they do in broader home-services marketing, and a vertical-only shop can tune campaigns faster than a generalist. GDML is an official vendor for Garage Door Freedom, a buying and peer group in the industry, which serves as a meaningful source of referrals and credibility among operators. The public founder story on the site is brief and personable rather than credential-heavy — Felice leans on the Mello consulting arc and client testimonials to establish authority rather than a detailed professional resume. He is based in Phoenix, Arizona, and the agency runs accounts for clients nationally.