Get Cleaning Clicks

Ray Malaski is the founder and president of Get Cleaning Clicks, a Lapeer, Michigan agency focused exclusively on marketing for residential and online maid services. Before starting the firm, Malaski ran a cleaning business himself, and that operator background is the hinge of the agency's positioning: he pitches Get Cleaning Clicks as a marketing partner that already understands the economics of recurring cleans, the call-handling bottleneck, and the seasonality of the vertical. The public founder story on the site is brief. The About page is essentially a single paragraph stating that Malaski is a former cleaning business owner who is 'passionate about helping' operators in the industry apply marketing to grow. There is no detailed work history, agency founding date, or team roster published. What does come through across the site is a clear thesis: cleaning companies waste money with generalist agencies because lead quality, not lead volume, determines whether a maid service is profitable, and the playbook that works in the vertical is a tight stack of local SEO, Google Ads, a conversion-oriented WordPress site, and email and review automation to nurture buyers through a long decision cycle. The agency claims more than 100 cleaning-service Google Ads campaigns run to date, and cites long-tenured clients, including one in Hoboken that has been an SEO client for over three years. Get Cleaning Clicks operates on standard business hours from a single Michigan office and does not publicly disclose team size.