Handyman Marketing Pros
#1 in Handyman
Handyman-focused web design and SEO shop targeting family-owned contractors seeking local Google visibility.
- Founded
- 2018
- HQ
- Brookings, OR
- Team
- 6-15
Founder
Meet the founder
Jason Call
Founder & CEO
Jason Call founded Handyman Marketing Pros in 2017, a website and SEO agency focused exclusively on the handyman and home services industry. He also co-hosts the Handyman Success Podcast and serves as a business coach for handyman businesses.
Editorial
Editor’s take
Handyman Marketing Pros positions itself as a handyman-exclusive agency since 2018, with a reported roster of 400+ clients built entirely within the trade. Their dual focus on local SEO and conversion-focused web design is tailored specifically to family-owned handyman operations seeking stronger Google visibility and scalable lead flow — including strategies around premium service positioning and multi-technician growth. Owner Jason Call reinforces the agency's authority through substantial educational content, signaling a depth of niche expertise that generalist agencies rarely match.
What they do
Services
Handyman Website Design
Purpose-built sites for family-owned handyman and home improvement businesses, structured around the services pages, trust signals, and call/form CTAs that convert homeowner traffic. Built with on-page SEO foundations and conversion rate optimization so the site is ready to rank and ready to turn visits into booked jobs.
Handyman SEO
Local and organic SEO focused on the keyword patterns homeowners actually search — service-plus-city terms, individual trade pages (drywall, carpentry, fence repair), and Google Business Profile optimization. Positioned as the long-term alternative to renting leads from Angi or HomeAdvisor.
Google Ads Lead Generation
Pay-per-click campaigns aimed at bottom-of-funnel homeowners ready to book a handyman, explicitly pitched as a way to stop feeding lead-aggregator platforms. Campaigns are scoped to the service mix and geography of small home improvement operators rather than big-budget remodelers.
Email Marketing
Nurture and repeat-customer email flows for handyman businesses, leveraging the existing customer list — typically the most overlooked asset in a small contracting shop — to drive seasonal work and referrals.
AI Search Optimization
Optimization for generative and AI-driven search surfaces (ChatGPT, Google AI Overviews, Perplexity) so handyman businesses surface when homeowners ask conversational questions about local repair and improvement services.
Handyman Champion CRM
A CRM product co-founded by Jason Call and integrated into the agency's client stack, built around the lead intake, estimate, and job-tracking workflow of a small handyman operation rather than generic field-service software.