High Impact Dealer

Erik Collop runs High Impact Dealer, a Florida-based marketing agency that works exclusively with outdoor power equipment (OPE) dealers — the independent shops that sell and service chainsaws, zero-turn mowers, compact tractors, and related equipment. The public founder story on the company site is brief; Collop is named as the primary point of contact (the site routes discovery calls through a 'Book a Meeting with Erik' link) but the About and Team pages do not publish a detailed biography, tenure, or prior-career background. What the site does make clear is the thesis behind the agency: generalist digital agencies don't understand the OPE retail channel — the seasonality, the manufacturer co-op dynamics, the mix of parts/service/whole-goods revenue, or the way rural and exurban buyers actually search for equipment — and that a vertical-only shop can outperform them for this specific customer. The firm is headquartered in Dunnellon, Florida, and claims to serve more than 50 equipment dealers, concentrated in the southeastern United States. Its offer bundles dealer websites, an in-house CRM pipeline tool marketed as the Dealer Dashboard, SEO, paid social, and PPC, with an emphasis on making the operational side simple enough that a dealer-principal running a showroom and a service bay can actually use it. Beyond the founder-led sales process and the Florida headquarters, the site does not disclose team size, acquisitions, or outside investment.