High Impact Dealer
#2 in General Business
Outdoor power equipment dealer marketing agency offering websites, SEO, PPC, and CRM tools.
- Founded
- 2015
- HQ
- Dunnellon, FL
- Team
- 6-15
Founder
Meet the founder
Erik Collop
Founder & CEO
Erik Collop leads High Impact Dealer, a Dunnellon, FL-based agency providing web design, digital marketing, and software solutions for equipment dealers across the Southeast.
Editorial
Editor’s take
High Impact Dealer positions itself as a dedicated marketing agency for outdoor power equipment dealers, with an exclusive vertical focus on mower, tractor, and chainsaw retailers. The agency offers a comprehensive service stack — web design, hosting, SEO, paid search, social media, and a proprietary CRM — built specifically around the OPE sales cycle and dealer workflow. Their depth of category specialization makes them a strong fit for OPE dealers seeking a partner who understands the nuances of their industry without requiring internal education.
What they do
Services
Dealer Websites
Lead-generating websites built specifically for OPE dealers, with product categorization around whole-goods, parts, and service, and clear phone/form/email conversion paths tuned to how equipment buyers actually shop. Design choices are informed by industry veterans on the team rather than generic small-business templates.
Dealer Dashboard CRM
A pipeline-management tool positioned for dealership sales floors, tracking leads from first inquiry through quote, financing, and delivery. It automates follow-up on unsold ups and aging quotes, which is where most independent dealers lose revenue.
Search Engine Optimization
Local and organic SEO focused on the queries OPE buyers actually use — brand-plus-model searches (Bad Boy, Stihl, Kubota dealer near me), service and parts intent, and rural geo-modifiers — rather than broad e-commerce keywords.
Pay-Per-Click Advertising
Google and Bing search campaigns built around dealer-level intent keywords and seasonal demand curves (spring mower season, fall blower and generator spikes), with budgets scaled to match a single-location dealer's realistic monthly ad spend.
Paid Social Traffic
Meta and related social campaigns used primarily to move seasonal inventory and promote financing offers to a geo-targeted rural and suburban audience, with creative refreshed against performance data rather than set-and-forget boosts.
Content & Directory Management
Ongoing management of Google Business Profile, manufacturer dealer locators, and social channels so that hours, promotions, and brand messaging stay consistent across every place a customer might verify the dealership before driving in.