LaunchOD
#1 in Eye Doctor
Optometry-focused patient acquisition agency specializing in primary and specialty eye care growth.
- Founded
- 2015
- HQ
- Windsor, ON
- Team
- 6-15
Founder
Meet the founder
Jason Carruthers
Founder & CEO
Jason Carruthers founded LaunchOD as a patient-acquisition company built specifically for optometry practices, positioning the firm as the rare marketing shop whose thesis was developed chairside rather than in an agency boardroom. Carruthers is a Canadian optician and orthokeratologist, and he describes his marketing expertise as an outgrowth of practice ownership: he built and grew his own specialty eye-care practice, using it as a live testing environment to refine the acquisition systems he now sells to other optometrists. His prior work as a specialty industry representative gave him a wider view of the sector, and he has said that exposure surfaced a recurring problem — practices could be clinically strong yet still struggle with either patient volume, profitability, or both, particularly on the specialty side. That observation is the founding premise behind LaunchOD. The agency's stated thesis is that independent optometry is being squeezed by corporate competition on primary eye care, and that the way out is not more chair time but a repeatable system for acquiring patients into higher-margin specialty services: orthokeratology, scleral lenses, dry eye, vision therapy, and medical aesthetics. LaunchOD packages this as the Eye Care Profit Engine, a done-for-you program aimed at ODs across North America. The public founder story leans heavily on Carruthers's clinical identity and mission framing; specific biographical details such as training, tenure, or team size are not disclosed on the site, and LaunchOD does not publish a separate team or leadership page beyond the founder narrative.
Editorial
Editor’s take
LaunchOD positions itself as an optometry-exclusive patient acquisition agency built by a practitioner-marketer who developed and refined these systems from within a working practice. Their focus targets high-margin specialty services — Ortho-K, scleral lenses, dry eye, vision therapy, and aesthetics — alongside primary eye care, with an emphasis on measurable ROAS through digital channels. That founder-practitioner origin gives LaunchOD a recognizable edge among ODs seeking growth strategies shaped by direct clinical and business experience.
What they do
Services
Specialty Eye Care Patient Acquisition
Paid digital campaigns built to drive patients into high-margin specialty services — orthokeratology, sclerals, dry eye, vision therapy, and aesthetics — rather than general exam slots. Creative and targeting are developed by people who have worked inside optometry practices, so messaging speaks to specific clinical indications rather than generic eye-care language.
Orthokeratology Practice Growth
A dedicated program for building or scaling an ortho-K practice, informed by the founder's own experience as a practicing orthokeratologist. LaunchOD positions this as a core differentiator against generalist healthcare marketing agencies that treat ortho-K as just another service line.
Primary Eye Care Patient Acquisition
Online patient acquisition for comprehensive exams aimed at independent ODs losing share to corporate and retail optometry. Campaigns are framed around measurable ROAS rather than brand impressions, which the agency contrasts with long-cycle traditional advertising.
Eye Care Profit Engine (Done-for-You System)
A packaged, full-service acquisition program that bundles ad management, funnel assets, and tracking into a single offer for optometry practice owners. The pitch is a combined primary and specialty growth motion, rather than marketing either in isolation.
4-Point Practice Audit
A diagnostic entry point that reviews an optometry practice's current acquisition setup before any campaigns are launched. It functions as both a sales tool and a baseline for the acquisition system LaunchOD later deploys.