Method Marketing

Roshan Virk runs Method Marketing, a small digital agency he positions around helping home-services and small-business operators generate predictable leads through paid media and conversion-focused websites. The public founder story on the site is brief and reads more like a personal narrative than a formal bio. By his own account, Virk entered business with no prior experience by co-founding an online education company alongside a collaborator he describes as one of the designers behind Slack. In that venture he says he learned digital marketing under pressure, eventually ranking the business first globally for its competitive keywords and running a wide range of paid ad formats against the site. That experience — watching which traffic sources converted, which burned cash, and which produced repeatable revenue — became the foundation for Method Marketing. The agency's stated thesis is that most small businesses waste ad spend on traffic that was never going to buy, and that the fix is tighter audience targeting, disciplined traffic quality, and websites built to sell rather than to look good. Virk frames Method as different from typical agencies on one point in particular: the team runs the same playbooks on their own businesses before selling them to clients. Beyond that, the site offers little detail on team size, tenure, or notable hires. The operation appears to be founder-led and boutique in scale, with service delivery concentrated around Google Ads, Meta Ads, and website builds for home-services operators.