Micki Woods Marketing
#2 in Auto Body Repair
Auto repair and collision marketing via Google Ads, LSA, and map pack optimization.
- Founded
- 2015
- HQ
- Newbury Park, CA
- Team
- 6-15
Founder
Meet the founder
Micki Woods
Founder & CEO
Micki Woods operates Micki Woods Marketing, an automotive services agency in Newbury Park, CA specializing in Google Ads, SEO, and geofencing for auto repair and collision centers.
Editorial
Editor’s take
Micki Woods Marketing positions itself as a dedicated specialist in auto repair and collision shop marketing, with a focused toolkit built around Google Ads, Local Service Ads, geofencing, and map pack optimization. The agency speaks directly to mechanics and collision center owners, emphasizing intent-driven channels designed to generate measurable phone-call volume — citing 5–20 qualified calls per week as a benchmark outcome. Substantive client testimonials, including at least one decade-long ongoing relationship, reflect a track record of sustained results within this specific trade vertical.
What they do
Services
Google Ads Management
Built specifically for repair and collision shops, with campaigns structured around high-intent service queries (collision repair, check engine light, brake service near me) and measured by phone calls and drive-ins rather than vanity click metrics. The firm describes this as a proprietary method tuned to the auto service buyer.
Local Service Ads & Map Pack Optimization
Focused on getting shops into the top of Google's local results, where drivers actively search when they need repairs. The agency treats LSA and map pack placement as the single highest-leverage channel for auto repair operators and deprioritizes platforms customers don't use to find a mechanic.
Geofencing
Targets prospective customers while they are physically at competitor shops, dealerships, or related businesses, then serves ads designed to pull those vehicles back to the client's shop. Clients cite measurable lifts in estimate walk-ins within weeks of launch.
High-Converting Websites
Shop websites built to convert browsers into booked appointments, with the site treated as the closer behind the ad spend rather than a standalone brand piece. Navigation, calls to action, and contact paths are designed around how vehicle owners actually shop for repairs.
Review Driver & Reputation Management
A system for generating and monitoring Google reviews, which directly influences map pack ranking and the trust signals auto repair buyers weigh most heavily. Treated as an operational input to local search rather than a separate PR exercise.
Print, Design & Branding
Logos, brochures, vehicle wraps, presentation folders, and apparel tailored to collision centers and repair shops. Positioned as the offline counterpart to digital work for owners who also advertise in local magazines, on billboards, and on their own fleet vehicles.