Patient Care Marketing Pros
#1 in Urgent Care
Healthcare digital marketing agency specializing in urgent care and retail medical practices using SEO, paid search, and web design.
- Founded
- 2015
- HQ
- BIRMINGHAM, Alabama
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Nick Hoard
Founder & CEO
Nick Hoard leads Patient Care Marketing Pros, a Birmingham-based healthcare digital marketing agency specializing in patient generation for medical practices through SEO, PPC, and website design.
Editorial
Editor’s take
Patient Care Marketing Pros positions itself as a healthcare-vertical specialist focused on urgent care, primary care, dental, and retail medical practices—delivering SEO, paid search, and web design entirely through in-house operations with no outsourcing. The agency's structured onboarding process moves clients through a digital audit, strategy development, and conversion optimization in a clear three-step sequence. A featured case study points to 15 #1 search rankings and 3,241 patient calls generated within a three-month window, underlining their practical focus on measurable patient-volume outcomes.
What they do
Services
Healthcare SEO
Local SEO built for urgent care and retail medical practices, where ranking in the Google map 3-pack for 'urgent care near me' and symptom-driven queries determines walk-in volume. PCMP emphasizes qualified patient acquisition over keyword vanity metrics.
Healthcare Paid Search
Google Ads campaigns targeted at high-intent searches like emergency care, after-hours clinics, and specific condition queries. Campaigns are continuously optimized rather than set-and-forget, with the stated goal of sustained patient volume rather than short-term click spikes.
Healthcare Website Design
Mobile-first website builds for clinics, designed to convert symptom-searching visitors into booked appointments. Sites integrate with existing patient portals and lean on clear calls to action tied to appointment booking and directions.
Digital Health Check
A diagnostic audit of a practice's current online footprint — rankings, map pack presence, ad performance, and site conversion — used as the entry point to every engagement. The audit informs which of SEO, paid, or web needs attention first rather than selling a bundled retainer.
Multi-Location Local Presence Management
Map pack optimization and Google Business Profile management for urgent care groups operating across multiple locations, where each clinic competes in its own local radius and needs distinct ranking signals.
Proof of work