Patient Care Marketing Pros
#1 in Urgent Care
Healthcare digital marketing agency specializing in urgent care and retail medical practices using SEO, paid search, and web design.
- Founded
- 2015
- HQ
- BIRMINGHAM, Alabama
- Team
- 6-15
Founder
Meet the founder
Nick Hoard
Founder & CEO
Nick Hoard leads Patient Care Marketing Pros, a Birmingham, Alabama-based healthcare digital marketing agency he founded to focus specifically on patient generation for urgent care and retail medical practices. The public founder story on the agency's site is brief; Hoard appears under the 'Nick the Marketer' banner and hosts the firm's podcast, but the site spends more time on client results than on personal biography. What is clear is the positioning: PCMP frames itself against generalist healthcare marketers by distinguishing between 'turning impressions into clicks' and 'turning clicks into new patients,' a line repeated across the home and About pages. That distinction is the agency's operating thesis. Urgent care is the flagship vertical, chosen because it lives or dies on local search intent, map pack visibility, and the narrow window between a patient's symptom search and their decision to walk in. From that base, the firm has expanded into adjacent retail healthcare categories where the same mechanics apply, including pediatric urgent care, primary care, dermatology, dentistry, optometry, orthodontics, pain management, massage therapy, and weight loss management. The agency is headquartered at an office on Riverchase Parkway in Birmingham and publishes a podcast, webinars, and a DIY toolkit aimed at clinic operators who want to understand digital marketing before buying it. Hoard's stated mission for the firm is blunt: help medical practices triple their revenue through SEO, paid search, and website design, without what he calls 'fluff or vanity metrics.' The team markets itself as data-driven and mobile-first, with a repeatable three-step intake process built around an initial digital health check.
Editorial
Editor’s take
Patient Care Marketing Pros positions itself as a healthcare-vertical specialist serving urgent care, primary care, dental, and other retail medical practices. The site emphasizes a three-step onboarding process (digital audit, strategy development, conversion optimization) and highlights in-house operations with no outsourcing. Claims include a case study showing 15 #1 rankings and 3,241 calls in 3 months, though supporting detail is limited.…
What they do
Services
Healthcare SEO
Local SEO built for urgent care and retail medical practices, where ranking in the Google map 3-pack for 'urgent care near me' and symptom-driven queries determines walk-in volume. PCMP emphasizes qualified patient acquisition over keyword vanity metrics.
Healthcare Paid Search
Google Ads campaigns targeted at high-intent searches like emergency care, after-hours clinics, and specific condition queries. Campaigns are continuously optimized rather than set-and-forget, with the stated goal of sustained patient volume rather than short-term click spikes.
Healthcare Website Design
Mobile-first website builds for clinics, designed to convert symptom-searching visitors into booked appointments. Sites integrate with existing patient portals and lean on clear calls to action tied to appointment booking and directions.
Digital Health Check
A diagnostic audit of a practice's current online footprint — rankings, map pack presence, ad performance, and site conversion — used as the entry point to every engagement. The audit informs which of SEO, paid, or web needs attention first rather than selling a bundled retainer.
Multi-Location Local Presence Management
Map pack optimization and Google Business Profile management for urgent care groups operating across multiple locations, where each clinic competes in its own local radius and needs distinct ranking signals.
Proof of work