Personable Media

Heath Benjamin Rost founded Personable Media in 2013 after moving from Iowa to Colorado, setting up the firm in downtown Denver with a focus on web design, hosting, and content marketing for small businesses. He graduated from Wartburg College in 2011 with a Liberal Arts degree in Computer Information Systems, and continued his training through The Foundation in 2014 and the University of Denver in 2016. He also completed Leadership Jefferson County in 2017 and Leadership Arvada in 2018, reflecting an interest in local civic life that shows up elsewhere on the site, including a stated commitment to donate 10% of revenue toward hunger relief in the Denver metro through partner nonprofit Free Food Now.

The agency began as a generalist small-business and nonprofit web shop, and the public-facing narrative of the site shows it has since repositioned around a single vertical: estate planning attorneys. The header copy, lead magnets, and recent blog posts all speak to that niche, pitching solo and small-firm estate planning lawyers who want qualified leads rather than traffic volume. Rost's thesis, implied across the homepage and About page, is that trust in estate planning is earned before the first meeting, and that a plainspoken website plus consistent blogging is how a lawyer builds that trust at scale.

The team is small and distributed: Apryl Redbird handles client success and turns client blog content into printed books, and Justin Daniel, a senior technical analyst tied to GoDaddy hosting, leads support and infrastructure. The founder story on the site is relatively brief and the estate planning positioning appears to be a recent sharpening rather than a decade-long specialty.