Personable Media
#3 in Legal
Denver-area web design and digital marketing agency with focus on estate planning lawyers and lead generation.
- Founded
- 2015
- HQ
- Denver, CO
- Team
- 6-15
Founder
Meet the founder
Heath Rost
Founder & CEO
Heath Rost founded Personable Media in 2013 and leads the Denver-based web design and development firm, which specializes in serving small businesses and nonprofits with a focus on estate planning attorneys.
Editorial
Editor’s take
Personable Media positions itself as a specialized digital marketing and web design agency serving estate planning attorneys in the Denver metro area, with lead generation as a central focus. Founded by Heath B. Rost — who operates across 12+ office locations throughout the region — the agency brings direct, ground-level familiarity with the estate planning market to its work. Their service mix of website copywriting, search advertising, and social advertising reflects a tightly scoped offering built around attorney client acquisition.
What they do
Services
WordPress Website Design & Development
Two-week WordPress builds aimed at estate planning attorneys who need a site that quickly communicates who they are, who they serve, and how prospects book a consultation. Emphasis is on plain-language copy and a clear path from page visit to booked call.
Website Hosting & Support
Managed WordPress hosting and maintenance billed month-to-month, starting at $99/month with a guarantee that the rate will not increase. Support is handled in-house by a GoDaddy-trained technician, which fits solo and small estate planning firms that don't want a separate IT vendor.
Search Engine Advertising
Paid search campaigns on Google and Bing targeted at high-intent estate planning queries, positioned as the fastest way to get a newly launched attorney website in front of prospective clients while organic content builds.
Social Media Advertising
Meta (Facebook and Instagram) paid campaigns aimed at estate planning firms, typically used to promote educational content and local seminars to an older, asset-holding audience in the attorney's service area.
Blog Coaching
A six-week engagement in which the team helps an estate planning attorney write and publish their first eleven blog posts, then trains the firm to continue publishing in-house. Posts are also repurposed into printed books the attorney can hand to prospects.
Content Repurposing into Print
A signature offering led by client success lead Apryl Redbird, who assembles an attorney's blog content into physical books the firm uses as a brand and trust-building asset at consultations and community events.