Rock City Digital
#1 in Pest Control
Home-services marketing agency in Little Rock running web design, SEO, Google Ads, and social media.
- Founded
- 2016
- HQ
- Arvada, CO
- Team
- 6-15
Founder
Meet the founder
Kait Hill
Founder & CEO
Kait Hill founded Rock City Digital in Little Rock in 2016 after a run of frustrating experiences with local marketing agencies — bad communication, missed deadlines, and contracts she describes on the company's About page as 'ridiculous.' Her read was that the agency problem wasn't a talent problem but a culture problem: workplaces that extracted from their people couldn't, in turn, deliver careful work to clients. Rock City Digital was her attempt to invert the model — build the team first, and let client outcomes follow from a staff that actually wanted to be there.
The agency shifted gears in 2019 when Kelli Campbell joined as partner. Under the two of them, RCD expanded beyond Little Rock into Northwest Arkansas and, more recently, into Louisiana and remote engagements further afield. The firm has picked up regional recognition along the way, including Arkansas Money & Politics Best Agency in 2022 and AY Magazine's Best Of for web design in 2023.
The thesis guiding the firm is narrow by design: home service operators — pest control, HVAC, plumbing, roofing, fencing — need lead generation they can read on a spreadsheet, not brand theater. RCD organizes around that, pairing web, SEO, Google Ads, and social into combined programs rather than selling services à la carte. The staff skews Millennial and Gen Z, which the company frames as a feature: a team fluent in the platforms where home service buyers actually search and scroll. The public founder narrative is more about temperament and culture than credentials; specifics on Hill's prior career aren't detailed on the site.
Editorial
Editor’s take
Rock City Digital positions itself as a home-services marketing specialist with a focused footprint in Arkansas, serving pest control, HVAC, plumbing, roofing, and fencing operators through web design, SEO, Google Ads, and social media. The agency emphasizes local market dominance and lead generation through both paid and organic channels, with dedicated account-executive support built around long-term client relationships. Recognition from Arkansas Money & Politics and AY's Best Of reinforces their standing as an established regional agency for home-services businesses seeking a locally grounded marketing partner.
What they do
Services
Web Design
Custom-built sites positioned as the hub of a pest control operator's online presence, engineered to convert the 'need someone out today' visitor into a booked call rather than just look pretty in a portfolio.
SEO
Long-horizon local search work aimed at ranking pest control companies for city-and-service queries (termite inspection Little Rock, mosquito treatment Bentonville) and keeping the map pack footprint defended as competitors move in.
Google Ads
Paid search built for immediate pipeline, targeting high-intent pest and wildlife queries and tuning spend around the seasonal swings — mosquito season, fall rodent calls — that make or break a route-based business.
Social Media Management
On-site photo and video capture of real technicians and real jobs, then scheduled posting and inbox response. RCD notes this is the one service with a geographic limit, since the shoots happen in person in Arkansas and Louisiana.
Logo & Brand Design
Identity work for home service companies whose trucks, uniforms, and yard signs double as local advertising, with an emphasis on marks that read clearly at a distance and hold up across physical and digital collateral.
Web Care Plan
Ongoing hosting, security, and performance maintenance so operators aren't fielding 'the site is down' texts during peak season. Positioned as the unglamorous backbone that keeps the rest of the marketing stack working.
Proof of work