SD Marketing
#2 in Security
Security-industry marketing agency serving integrators, manufacturers, dealers, and service providers.
- Founded
- 2015
- HQ
- Covina, CA
- Team
- 6-15
Founder
Meet the founder
David Morgan
Founder & CEO
David Morgan is Vice President of SD Marketing, a security industry-focused marketing agency based in Covina, CA. He has spent nearly a decade in security marketing after prior roles at major brands including Experian, NetZero, Adidas, and ProFlowers.
Editorial
Editor’s take
SD Marketing positions itself as a dedicated specialist in the electronic security vertical, serving four distinct segments: integrators, manufacturers, dealers, and service providers — each with tailored strategies ranging from lead generation and retention to brand awareness and B2B sales support. The agency's credibility in the industry is reinforced by a seven-year history contributing a monthly column to SDM Magazine, signaling deep sector fluency. Their in-house embroidery and screen printing capabilities further distinguish them as a full-service partner for security-industry brands.
What they do
Services
Lead Generation for Integrators & Dealers
Builds qualified-lead pipelines for systems integrators within their chosen verticals (commercial, residential, specific end-markets) and for alarm dealers targeting residential and commercial buyers. Emphasis is on low-effort programs the operator can run alongside installation work, plus retention touches to drive repeat and referral sales.
Channel Marketing for Security Manufacturers
Puts manufacturer products in front of the roughly 15,000 U.S. security companies SD Marketing tracks, using its dealer and integrator relationships as a distribution layer. Typical deliverables include e-blasts, PR placement in trade publications, and trade-show support tied to ISC West, GSX, and regional shows.
PR & Trade Publication Placement
Leverages the founders' standing 'Marketing Madmen' column in SDM Magazine and relationships across Security Sales & Integration, SDM, and SSI to pitch client news, product launches, and executive commentary into industry outlets that security buyers actually read.
Canvassing & Local Event Marketing
For alarm dealers, supports door-to-door canvassing programs and local events designed to earn neighborhood news coverage — a channel most generalist agencies won't touch but which still drives meaningful volume for residential security sales.
Branding & Creative
Led by co-founder Alex Chavez, handles identity, graphic design, and campaign creative with a 'purple cow' bias toward differentiation. Aimed at dealers and integrators whose visual identity is indistinguishable from their local competition.
50-50-30 Program
A packaged program promoted on the homepage for security companies, structured around what the agency frames as a shared-investment model. The site references it as a featured offering but does not publish full mechanics.