Simplicity Marketing, LLC

Carl Willis is the CEO and founder of Simplicity Marketing, LLC, a Wichita, Kansas-based digital marketing firm that positions itself around AI-first marketing ecosystems rather than standalone service lines. The public founder story on the agency's site is brief; most of the homepage copy focuses on the firm's methodology and the Wichita market rather than Willis's resume or career arc. What is stated is that Willis leads the firm as CEO and is the voice behind its core thesis: that Google, Meta, and other platforms increasingly use profit-maximizing AI to decide which businesses get visibility, and that local operators need their own AI tooling to compete on even footing. From that thesis, Simplicity Marketing built a service model in which every client receives a custom-trained GPT loaded with their services, team bios, brand voice, local Wichita market data, competitor positioning, and performance data. The firm's stated purpose is to make small and mid-sized Wichita businesses 'inescapable online' by layering that custom GPT across SEO, PPC, web design, and lead generation rather than treating each channel as a separate engagement. While the site references verticals including insurance, the agency presents itself primarily as a local Wichita generalist with an AI methodology, and Willis's personal background, prior companies, and tenure in the industry are not detailed on the public pages reviewed. Readers evaluating the firm should expect to learn more about Willis through a direct conversation than through the website itself.