Simplicity Marketing, LLC
#2 in Insurance
Wichita-based agency combining AI-driven SEO, PPC, and local search with custom GPT tools for lead generation.
- Founded
- 2015
- HQ
- Wichita, KS
- Team
- 6-15
Founder
Meet the founder
Carl Willis
Founder & CEO
Carl Willis is CEO of Simplicity Marketing LLC, a Wichita-based digital marketing firm specializing in AI-driven SEO, PPC, and local search services for financial services and other verticals.
Editorial
Editor’s take
Simplicity Marketing positions itself as an AI-first agency built specifically for insurance clients, centering every engagement around proprietary custom GPT tools integrated with SEO, PPC, and local search strategy. Based in Wichita, the agency combines regional market familiarity with algorithmic optimization to drive lead generation for insurance providers. Their dual emphasis on hyperlocal expertise and purpose-built AI infrastructure makes them a distinctive option for insurance businesses seeking a tech-forward marketing partner.
What they do
Services
AI-Driven SEO
Pairs a custom-trained GPT with weekly technical and content audits, with an emphasis on Answer Engine Optimization so insurance agencies surface in Google's AI Overviews and zero-click results for coverage-specific queries. Content is built around topical depth rather than keyword stuffing.
Local SEO
Targets Wichita neighborhoods and surrounding ZIP codes (Eastborough, Riverside, Delano, Old Town) through Google Business Profile optimization, service- and city-specific review generation, and map pack positioning for local insurance and service buyers.
AI-Powered PPC Management
Builds AI-segmented ad groups and smart bidding configurations optimized for qualified leads rather than clicks, with competitor-driven ad copy and retargeting sequences intended to lower cost per acquisition in crowded local markets like insurance.
Custom GPT Development
Every client receives a proprietary GPT trained on their services, team bios, brand voice, local market data, competitor positioning, and live performance data. It functions as an always-on content and strategy engine feeding the firm's SEO, PPC, and social workflows.
Conversion-Focused Web Design
Mobile-first WordPress builds engineered as the hub of the client's 'AI Signal Web,' with layouts and funnels designed to convert paid and organic traffic into quoted insurance leads rather than serve as brochure sites.
Marketing Funnels & Lead Generation
End-to-end funnel construction connecting ads, landing pages, email, and retargeting, with the custom GPT generating and iterating copy across each stage to keep warm prospects engaged until they convert.