Spark Labs Marketing

Michael Sanghara is the co-founder of Spark Labs Marketing, a Canadian performance agency focused on physiotherapy, chiropractic, and multidisciplinary rehab clinics across North America. According to the agency's About page, Sanghara spent more than fifteen years working at the intersection of psychology, marketing, and digital storytelling before turning his attention to healthcare. He built and scaled an online publication to a reported 150,000+ followers and roughly 500,000 monthly readers, then moved into consulting for clinics and agencies to understand what actually drives patient acquisition in competitive healthcare markets. He co-founded Spark Labs alongside Jaskaran (JK), a CPA who handles analytics and operations and anchors the agency's emphasis on tying marketing spend to financial outcomes. The two had previously joined another agency as co-founders, but split off after concluding that generalist small-business marketing couldn't meet the precision clinics required. The thesis that guides the firm is straightforward: clinics deserve more than clicks and impressions, and marketing should function as a predictable growth engine rather than an unpredictable expense. Sanghara frames the focus on healthcare as personal, citing his father's recovery from a spinal cord injury as a formative experience that shaped how he approaches the category. Today the agency is based in British Columbia and partners with clinics across Canada, with a team that now includes media buying, creative strategy, SEO, and sales leadership roles visible on the team page. The public founder narrative is relatively brief and leans on the operating thesis more than on individual credentials.