SpaSurge
#1 in Pool
Hot tub retailer marketing agency offering digital ads, lead qualification, appointment setting, and sales training.
- Founded
- 2015
- HQ
- Dover, NH
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Tyler Pelletier
Founder & CEO
Tyler Pelletier is co-founder of SpaSurge, a marketing agency built exclusively for hot tub and spa retailers. According to the agency's About page, Pelletier and his partner Garen are on their third business together, and SpaSurge grew directly out of their prior experience as operators rather than as marketers-for-hire. Before launching the agency in 2023, the pair built a hot tub and sauna dealership that reached roughly $5 million in revenue within two years, then sold the business in March 2022. The sale was intentional: they wanted to step out of moving physical product and package the lead generation, follow-up, and sales systems that had driven the dealership's growth into a service other retailers could buy.
The thesis behind SpaSurge follows from that operating background. Pelletier's view, as expressed on the site, is that hot tub retailers are underserved by general-purpose digital agencies because the spa buyer's journey (high ticket, considered purchase, showroom-dependent) does not behave like a typical e-commerce or home-services funnel. SpaSurge's response is to sell a vertically integrated stack — paid media, a spa-specific CRM, an AI SMS qualifier (SpaBot.ai), in-house appointment setters who call leads on the retailer's behalf, and sales training through SpaSurge Academy — rather than ads alone.
The public founder story on the site is brief and focused on the dealership exit; there is no detailed bio, credential list, or team page beyond the co-founder narrative.
Editorial
Editor’s take
SpaSurge positions itself as a spa-industry-exclusive shop, emphasizing its in-house appointment-setting operation as the differentiator—they don't just generate leads, they call them. The site stresses data-backed campaigns (citing $2M+ annual spend) and systems-based selling (CRM, academy, coaching). Most claims are outcome-focused (booked showroom visits, closed sales) rather than metric-specific. Testimonials are visible but not detailed.
What they do
Services
Digital Marketing
Paid social and search campaigns built specifically for hot tub retailers, informed by what SpaSurge describes as over $2M in annual industry ad spend across its client base. Creative and targeting are tuned to local showroom buyers rather than generic home-improvement audiences.
Appointment Setting
An in-house team calls every inbound lead using spa-industry scripts and qualification questions, with the goal of booking showroom visits rather than just confirming interest. This sits between the ad click and the retailer's sales floor, a step most dealerships historically handle (poorly) themselves.
Spa-Specific CRM
A CRM and automation stack configured around the hot tub buyer's journey, including instant lead response, structured follow-up sequences, and pipeline visibility for the showroom team. Positioned as an alternative to generic CRMs that don't model a considered, high-ticket local purchase.
SpaBot.ai
An AI-powered SMS assistant that engages new leads within seconds, 24/7, to qualify intent and push warm prospects toward a showroom appointment. Designed to cover nights, weekends, and the gap before a human setter can call.
SpaSurge Academy
An on-demand training library for retailer sales teams covering scripts, objection handling, and the specific dynamics of selling hot tubs in a showroom. Sold as a way to make the leads SpaSurge delivers actually close at a higher rate.
Business Coaching
One-on-one coaching for dealership owners focused on lead handling discipline, sales process, and team accountability. Framed around the founders' own experience scaling and exiting a hot tub dealership.