SpaSurge
#1 in Pool
Hot tub retailer marketing agency offering digital ads, lead qualification, appointment setting, and sales training.
- Founded
- 2015
- HQ
- Dover, NH
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Tyler Pelletier
Founder & CEO
Tyler Pelletier is a co-founding partner at SpaSurge, a hot tub and spa industry marketing agency he launched in 2023 with co-founder Garen. Prior to SpaSurge, Pelletier built and sold a $5 million hot tub and sauna dealership in 2022.
Editorial
Editor’s take
SpaSurge positions itself as a spa-industry-exclusive shop, emphasizing its in-house appointment-setting operation as the differentiator—they don't just generate leads, they call them. The site stresses data-backed campaigns (citing $2M+ annual spend) and systems-based selling (CRM, academy, coaching). Most claims are outcome-focused (booked showroom visits, closed sales) rather than metric-specific. Testimonials are visible but not detailed.
What they do
Services
Digital Marketing
Paid social and search campaigns built specifically for hot tub retailers, informed by what SpaSurge describes as over $2M in annual industry ad spend across its client base. Creative and targeting are tuned to local showroom buyers rather than generic home-improvement audiences.
Appointment Setting
An in-house team calls every inbound lead using spa-industry scripts and qualification questions, with the goal of booking showroom visits rather than just confirming interest. This sits between the ad click and the retailer's sales floor, a step most dealerships historically handle (poorly) themselves.
Spa-Specific CRM
A CRM and automation stack configured around the hot tub buyer's journey, including instant lead response, structured follow-up sequences, and pipeline visibility for the showroom team. Positioned as an alternative to generic CRMs that don't model a considered, high-ticket local purchase.
SpaBot.ai
An AI-powered SMS assistant that engages new leads within seconds, 24/7, to qualify intent and push warm prospects toward a showroom appointment. Designed to cover nights, weekends, and the gap before a human setter can call.
SpaSurge Academy
An on-demand training library for retailer sales teams covering scripts, objection handling, and the specific dynamics of selling hot tubs in a showroom. Sold as a way to make the leads SpaSurge delivers actually close at a higher rate.
Business Coaching
One-on-one coaching for dealership owners focused on lead handling discipline, sales process, and team accountability. Framed around the founders' own experience scaling and exiting a hot tub dealership.