Tent Apps
#3 in Church
All-in-one church communication platform automating website, newsletters, social media, and announcement slides.
- Founded
- 2015
- HQ
- Lubbock, TX
- Team
- 6-15
Founder
Meet the founder
Zack Esgar
Founder & CEO
Zack Esgar is the founder of Tent Apps, a church communication platform that bundles website hosting, mobile app, announcement slides, social media posting, and newsletters into a single publishing workflow. The public founder story on the site is brief; most of the homepage focuses on the product's automation features rather than Esgar's personal background, so readers looking for a detailed biography will find limited material.
The thesis behind Tent Apps is visible in the product itself. Most churches, regardless of size, have a volunteer or part-time staffer responsible for copying the same announcement into a website, a slide deck for Sunday morning, a Facebook post, an Instagram graphic, and the midweek email. Esgar built Tent Apps around the premise that this duplicated effort is the single biggest drag on church communication quality, and that a central hub which pushes one announcement to every channel at once would free small church teams to focus on ministry rather than copy-paste work.
That positioning places Tent Apps less as a traditional marketing agency and more as a vertical SaaS platform with agency-style services layered on top, including SEO for churches, Google Ads, social media ads, and social media management under a Church Growth Package. The company integrates with the tools churches already use, notably Planning Center, ProPresenter, MediaShout, and PowerPoint, which suggests the team has direct familiarity with weekend production workflows. Team size, funding, and company history are not disclosed on the homepage crawled.
Editorial
Editor’s take
Tent Apps is a SaaS platform for churches, not a marketing agency. The site emphasizes operational efficiency—automating the distribution of announcements across websites, apps, social media, and physical signage. It positions itself as a productivity tool for internal church communications rather than growth marketing. The scraped content is largely educational blog material on church website design, not agency case studies or client work.
What they do
Services
Church Website Builder
A hosted website platform designed specifically for churches, with templates oriented around service times, ministries, events, and plan-a-visit flows rather than generic business pages. Integrates directly with the Tent Apps announcement hub so homepage and ministry page content updates propagate automatically.
Automated Announcement Distribution
A central publishing hub where a church enters an announcement once and it pushes to the website, mobile app (with category-based push notifications), weekend slide decks, social channels, and the weekly newsletter. Pitched as a replacement for the copy-paste workflow most small church communications teams rely on.
Announcement Slides and Digital Signage
Auto-generated weekend worship slides and lobby TV signage that integrate with ProPresenter, MediaShout, PowerPoint, and any smart TV. Removes the Saturday-night scramble of rebuilding slide decks and keeps in-building signage in sync with the rest of the church's channels.
Church Mobile App
A branded mobile app that mirrors the website's announcements, sermons, and events, with push notifications segmented by ministry category. Sermons and Planning Center data feed in directly, so the app stays current without a separate update cycle.
SEO and Google Ads for Churches
Part of the Church Growth Package, focused on local search visibility for visit-intent queries (churches near me, service times, specific denominations) and Google Ads campaigns geared toward plan-a-visit conversions rather than broad awareness.
Social Media Management and Ads
Managed social posting across Facebook, Instagram, and Twitter, paired with paid social campaigns aimed at reaching un-churched or newly relocated families in the church's geographic area. Tied into the same announcement hub so organic and paid messaging stay aligned.