The Brand Constructors

Adrienne Folse is co-owner and Chief Creative Officer of The Brand Constructors, a Metairie, Louisiana agency focused exclusively on marketing for contractors. She founded the firm's parent branding company in 1998 to serve Louisiana businesses with high-end branding and marketing work, and later helped channel that practice into a contractor-specific agency alongside co-owner R.J. Folse, who serves as CMO. The public founder story is told primarily through R.J.'s background; Adrienne's bio on the site is brief and emphasizes her role building the parent agency that preceded the current construction focus.

The Brand Constructors was founded in 2006, in the aftermath of Hurricane Katrina. R.J. Folse started the agency to help New Orleans contractors reconnect with displaced workers and rebuild capacity through targeted messaging, a mission the firm still references as its founding thesis. He brings 25-plus years across construction marketing and business development, with earlier hands-on experience in oil field work, carpentry, and labor that the agency positions as the reason its messaging resonates with trades audiences. He has authored a book on construction marketing (sold on Amazon) and speaks on topics including bidding versus branding and marketing systems for low-bid and negotiated work.

The agency's thesis is that contractors — general, commercial, residential, and industrial — are underserved by generalist marketers who don't understand prequalification cycles, SOQ and RFQ processes, or the recruiting pressure facing the trades. The Brand Constructors positions itself as a "marketing sub-contractor," applying repeatable systems across website design, SEO, paid media, and proposal design for firms ranging from specialty trades to national GCs.