The Brand Constructors
#6 in Construction
Contractor-focused agency providing website design, SEO, and digital marketing across general contracting, construction management, and…
- Founded
- 2015
- HQ
- Metairie, LA
- Team
- 6-15
Founder
Meet the founder
Adrienne Folse
Founder & CEO
Adrienne Folse is Chief Creative Officer and owner of The Brand Constructors, founded in 2009 to serve construction companies with branding and marketing services. She leads web, video, identity, and design projects for contractors across the U.S.
Editorial
Editor’s take
The Brand Constructors positions itself as a contractor-vertical specialist, with distinct service lines spanning general contracting, CMAR firms, residential builders, and specialty trades including flooring, roofing, and pool contractors. The agency's focus on portfolio-driven web presence, lead generation, and recruiting support reflects a clear understanding of how contractor businesses attract both clients and crews. Their industry-specific copy and multi-trade coverage make them a well-matched partner for construction firms seeking a marketing agency that speaks the language of the trade.
What they do
Services
Contractor Website Design
Builds websites structured around how architects, developers, and owners actually evaluate contractors: sector-segmented project portfolios, safety and capabilities content, and team pages designed to support prequalification rather than consumer lead capture.
SEO (including AIO and GEO)
Optimizes contractor sites for traditional search and for AI-driven and geographic search surfaces, targeting the research behavior of developers, architects, and engineers evaluating regional and multi-state GCs, CMAR firms, and specialty trades.
Digital Marketing and Paid Media
Runs paid campaigns tuned to construction buying cycles — reinforcing brand presence during prequalification windows, supporting negotiated-work pursuits, and driving recruiting traffic for field and project management roles.
RFQ and SOQ Design Services
Produces Statements of Qualifications and RFQ response packages for GCs and CMAR firms, treating proposal design as a branded marketing asset rather than a document-production task.
Social Media Management
Manages LinkedIn and other channels for roofers, flooring contractors, and GCs, with content built around jobsite proof, safety culture, and recruiting rather than generic construction stock imagery.
Contractor Branding
Positions firms across commercial, residential, and industrial construction with messaging systems intended to differentiate on field expertise, scheduling control, and safety performance rather than price.