Top Dog Advertising
#3 in Veterinary
Dog trainer marketing agency running Google Ads, Local Service Ads, and CRM automation.
- Founded
- 2015
- HQ
- Weehawken, NJ
- Team
- 6-15
Founder
Meet the founder
Kevin Byram
Founder & CEO
Kevin Byram is the owner and marketing strategist at Top Dog Advertising, a dog training-focused digital marketing agency based in Weehawken, NJ with over seven years of digital marketing experience.
Editorial
Editor’s take
**Top Dog Advertising** positions itself as a dog-trainer-exclusive agency, serving 150+ clients across North America and the UK with a tightly focused service stack that includes Google Ads, Local Service Ads, CRM automation, and bundled business coaching. The agency emphasizes rapid onboarding — with campaigns going live in under seven days — alongside lead conversion tracking designed specifically for training businesses. Their single-niche focus makes them a recognizable choice for dog trainers seeking a partner with category-specific fluency rather than a generalist approach.
What they do
Services
Google Ads
Paid search campaigns built around dog-training intent queries (puppy training, board-and-train, reactive dog help) with call tracking and A/B tested landing pages. Top Dog positions Google Ads as the primary lead engine for trainers who have outgrown referrals but don't yet rank organically.
Local Service Ads
Google LSA setup and management for dog trainers, including Google Guaranteed verification and ongoing lead dispute work. The agency pairs LSAs with standard Google Ads so trainers occupy both the top-of-page pack and the sponsored results for local queries.
CRM Automation (Alfred)
Alfred is Top Dog's branded CRM and lead-nurture system, used to route inbound calls and form fills, automate follow-up texts and emails, and keep trainers from losing leads between the first inquiry and the consult booking. It is positioned as the connective tissue between paid media and booked training packages.
Business Coaching
One-on-one and group coaching calls for clients, covering pricing, package structure, and sales conversations rather than marketing tactics alone. The coaching is bundled with the ad management retainer rather than sold as a standalone product.
Online Reviews and Listing Management
Review generation workflows and directory listing cleanup aimed at reinforcing LSA and Google Business Profile rankings, which the agency treats as a prerequisite for paid media performing in the dog-training category.
Analytics and Call Tracking
Dedicated tracking numbers and call recordings on every campaign so trainers can tie booked consults back to specific keywords and ad sets. Top Dog uses this data as the basis for its monthly A/B testing cadence.