Whether you own a gym, a yoga studio, or another fitness center, you know that community is a major component of the athletic industry. Forming relationships, motivating each other, and hyping up the group is what makes achieving fitness goals possible. That’s why social media marketing is so important for businesses in this sector.
The best fitness marketing agencies can help you leverage social media successfully. While you’re searching for the right marketing partner, explore these tips to build a social media strategy for fitness businesses.
Start With a Solid Brand Identity
You probably aren’t the only fitness facility in your area; instead, you likely compete with several or even dozens of other gyms and studios. Pinpointing what makes your brand unique can help you leverage those selling points within your social media strategy.
Maybe your business...
- Is “judgment-free” and wants to help athletes of any experience level
- Offers a supportive community that welcomes new members
- Has the newest or best equipment in town
- Offers personal training sessions outside of regular business hours
Homing in on your unique selling points helps you cater content to your target audience and keep those essential features at the center of your social media campaigns.
Plan Your Social Media Content in Advance
Creating a content calendar several weeks or even months in advance can help you stay on top of your social media strategy for your fitness business. While you’ll want your business and its offerings to be the center of the content strategy, you can fill out the rest of the calendar with a wide range of post types, such as:
- Workout routines
- Motivational quotes
- Healthy recipes
- Tales from your own fitness journey
- Educational content
- Fitness challenges and other interactive content
- Live workouts that your audience can follow along with in real time
- Free trial offers and other discounts
- Personal stories from your gym members
- Case studies for specific workout plans
Diversifying your social media profiles with different types of content can help you appeal to a broader audience. By scheduling posts in advance, you ensure that your social media pages contain the right balance of content types. You also save time and promote consistency in your social media efforts.
Use Different Strategies for Different Platforms
Facebook, Instagram, X, and TikTok all support different types of content. Posting the right content on the right social media platforms is one of the most important social media marketing strategies for fitness businesses you can follow.
- Visual content works well on Facebook, Instagram, and TikTok
- Written posts and success stories do best on Facebook and X
- Casual photos and videos should be reserved for Facebook and Instagram Stories, while your main feeds should only have high-quality, thoughtful posts
- Workout videos do well on Facebook, Instagram, and TikTok, but make sure you use the correct video format for each platform
- Short motivational content is great for X and Facebook. Turning motivational quotes into images can make them suitable for Instagram
- Live Q&A sessions work well on Instagram and TikTok, which both have popular livestream features
If you’re unsure of the best social media platforms for each post type, follow a few fitness influencers on each site and assess the type of content they post.
Don’t Shy Away From Influencer Collaborations
Some fitness companies are willing to try social media, but influencers are where they draw the line. Influencer marketing feels a bit too modern for some business owners, but in reality, it’s one of the best strategies you can use to connect with new customers.
Influencer collaborations leverage the power of word-of-mouth marketing. When a popular content creator shares about your gym, their followers will instantly form a positive association that could lead them to become members.
Look for local fitness influencers who are open to collaborating. This might just be the ticket to achieving your business goals.
Incorporate a Hashtag Strategy Into Your Marketing Efforts
If you thought hashtags were irrelevant in modern social media efforts, you thought wrong. They are still valuable tools you can use to reach a wider audience with your gym’s social media accounts.
Specifically, look for trending or relevant hashtags that you can include in posts. Fitness enthusiasts are already searching for these terms, making them more likely to stumble upon your engaging content when they do.
You also don’t need to overdo it with hashtags to make this strategy work for your business. If you’d rather keep them out of the post entirely, you can leave a comment on the post with the tags instead.
Leverage Client Testimonials in Your Content Creation
Client testimonials are another valuable strategy that leverages word-of-mouth marketing. When you share success stories from the community, potential customers see real evidence of how your business has benefitted people just like them.
This strategy:
- Helps with community building by encouraging existing members to support each other’s wins
- Shows off the talent and skill of your personal trainers
- Provides evidence of the results potential clients can gain when they become members of your studio
Invite your current members to share a few words about how your business has shaped their lives, then sprinkle those testimonials into your post ideas.
Find Your Social Media Marketing Partner Today
If you want to build an effective social media strategy for your fitness business, seeking professional assistance is always a good idea. Through our database, you can connect with top marketing agencies in the fitness industry. Explore our list today, then contact Top Marketing Agencies at 866-628-8122 for guidance.
Frequently Asked Questions
What engagement metrics should fitness brands track on social media?
Fitness brands should track engagement metrics such as likes, comments, shares, interactions, views, and new followers.
What social media platforms should a fitness studio use?
Fitness studios can benefit from posting on all the major social platforms, including Instagram, Facebook, X, and TikTok.
What is the most important element of a social media marketing strategy for fitness businesses?
The most important element of social media marketing for fitness businesses is community. Use your social channels to build relationships with your existing and potential clients.
