In the olden days, the terms “marketing” and “healthcare” were never used in the same sentence. People sought healthcare when they needed it, and healthcare practices received steady streams of patients.
But today, the healthcare market has become highly competitive. Your practice needs effective marketing strategies to stay afloat and continually acquire new patients.
You probably don’t have time to market your healthcare practice yourself, and neither do the most successful healthcare organizations in your area. Instead, they turn to healthcare marketing agencies to fully take over their promotional strategies.
Looking for a healthcare marketing agency to partner with? We’ve reviewed the top ten agencies on the market to help you make an informed decision.
Large healthcare practices often hire their own marketing professionals to work in-house and promote their healthcare services. Why should you work with a healthcare marketing agency instead of hiring an in-house professional?
Healthcare marketing agencies offer the same dedication and healthcare marketing strategies for a fraction of the price. Instead of needing to pay a full-time marketing professional, you can purchase the specific services you need through an agency a la carte. Many of these digital marketing agencies only work with healthcare businesses, giving them specialized knowledge and expertise in the strategies you need to up your conversion rate.
The best healthcare marketing agencies work with healthcare brands across the United States, meaning you aren’t confined to agencies in your area. You can even find agencies specializing in specific niches, like chiropractic clinics and pharmaceutical companies. While an in-house marketing professional you hire may have never marketed your type of healthcare business before, agencies have extensive experience implementing strategies for businesses just like yours.
The term “healthcare marketing agency” can apply to a wide range of businesses, but these companies offer diverse services. Before you start looking for an agency to help market your practice, understand a few different types of healthcare marketing agencies you’ll find:
Many healthcare marketing agencies meet more than one definition. If you’re not sure which type of agency is right for your needs, focus on choosing one that offers services that seem relevant to your practice’s existing challenges.
Hundreds of healthcare marketing agencies exist across the industry, so how do you narrow your choices and select the best option? We’ve created a list of the top 10 healthcare marketing agencies across a range of niches to help you refine your selection.
Key Services: Website design, SEO, social media, Google Maps, reputation management, CRM software, radio advertising
Rating: N/A
Adding new patients to your schedule shouldn’t be overly challenging. Wellness Clinic Marketing makes it easy to acquire new patients through its data-driven marketing strategies and tailored approach. This marketing agency specializes in marketing wellness clinics, with niche areas including men’s health, age management, and hormone therapy.
The agency uses what it calls the “MARS Practice Accelerator Program,” which stands for marketing, automation, recurring appointments, and sales. Targeting these four key processes can help you add more patients to your practice without wasting money on ineffective marketing tactics. You can learn more about the agency’s strategies by requesting the free book “Grow Your Medical Wellness Practice,” written by CEO Alex Sidorenkov. You can also request a free marketing assessment from the team to learn where your practice may be struggling and how Wellness Clinic Marketing can help.
Key Services: SEO, Google Ads, email marketing, Facebook Ads
Rating: 5.0 stars based on 12 Google reviews
If your healthcare practice is on the smaller side, consider working with Optimized Zen for your marketing strategy. This healthcare digital marketing agency helps small businesses add between $100k and $1 million in new revenue through proven marketing strategies. Its main tactics include website design and development, SEO, Facebook, and email marketing.
Optimized Zen doesn’t overcomplicate the marketing process. It bases its strategies on the principle that businesses need three things to grow consistently: clear messaging, high-quality marketing assets, and online advertising. When you partner with this medical advertising agency, you gain successful campaigns centered around these concepts, helping you avoid wasting money on unnecessary healthcare marketing services. If you’re looking for a no-frills approach to marketing that can boost your revenue, Optimized Zen may be the best agency for your needs.
Key Services: Calls, SMS, email, SEO, content strategy, Google Business Profile, and more
Rating: 5.0 stars based on 3 Google reviews
The senior living facility space is highly competitive, and the most successful facilities have powerful marketing strategies in place. If you want to fill your senior living community faster, consider working with SeniorLivingPROS. This agency uses its proprietary “Move-in Machine” to help nursing homes and senior living facilities book more tours — and ultimately schedule more move-ins.
This “Move-in Machine” starts at less than $100 a month, and SeniorLivingPROS touts that it works 100% of the time. The agency will help you implement the right calls to action and follow-up approach to find and engage qualified leads. It will also help you re-engage with cold leads to continue filling the pipeline. Along with this affordable starter package, you can also turn to SeniorLivingPROS for help with review generation, video testimonials, technical SEO, monthly content, and much more. This full-scale medical marketing agency has the tools you need to increase revenue, overcome the unique challenges within the nursing home industry, and skyrocket patient growth.
Key Services: Paid advertising, SEO, content creation, strategy, social media management, web design and development
Rating: 5.0 stars based on 5 reviews
Klemtek Media helps dental practices reach their fullest potential through innovative digital marketing strategies. It specializes in dental marketing, with niche areas including internal medicine, specialty practices, and multi-location dental clinics. The agency can use its dental industry expertise and years of experience to help you appeal to your target audience, attract new patients, and effectively market the patient experience you have to offer.
If your dental practice hasn’t done much in the way of marketing yet, you can enlist Klemtek Media to build your marketing strategy from the ground up. It starts with a free, comprehensive website audit where it uncovers hidden opportunities with your online presence and uses best practices to optimize it. This full-scale company can also create content for your website and social media pages, develop engaging paid ads to market your dental practice, and increase your online visibility in the search engines. All of its healthcare marketing services are completely customized to the client.
Key Services: Websites, Google Ads, search engine marketing, social media marketing, recruiting
Rating: 4.8 stars based on 32 Google reviews
KickStart is another dental marketing company to add to your list. This agency takes a modern approach to internet marketing, serving both dental and orthodontic practices. KickStart Dental Marketing has over 15 years of experience marketing dental professionals, offers month-to-month services with no long-term contracts, and only works with one practice in each market — helping you become the most successful practice in your area.
As an all-inclusive digital marketing agency, KickStart offers all of the comprehensive marketing services you may need to attract and retain patients. It even offers recruiting assistance to help you find the right talent for your dental practice, which significantly contributes to your revenue as well. This small healthcare marketing company maintains 20 employees and assigns a team of three to four experts to each client, ensuring that you receive a completely personalized experience. You can learn more by scheduling a free strategy session or listening to the agency’s podcast: The No BS Dental Growth Podcast.
Key Services: Websites and landing pages, medical SEO, PPC advertising, social media marketing, reputation management
Rating: 4.9 stars based on 18 Google reviews
Home Care Marketing Pros services the senior care industry with all-inclusive marketing programs tailored to home care facilities. If you want to completely revamp your marketing campaign, you can choose the “Marketing in a Box” service that includes all of the agency’s strategies tailored to your facility’s services and unique selling points.
RCommunicating with your prospective residents — and prospective caregivers, if you’re having trouble keeping your facility staffed — is crucial to your conversions. Home Care Marketing Pros offers “CareFunnels,” which are its easy-to-use growth and communication tools. These tools can improve the client experience and save you time in your communication efforts. You can even communicate with leads through a mobile app and allow them to schedule online. If you’re looking to take your home care facility into the future and boost revenue, consider Home Care Marketing Pros.
Key Services: Done-for-you advertising and consultancy
Rating: 5.0 stars based on 21 Facebook reviews
The chiropractic market is one of the more competitive sectors in the healthcare industry. DC Practice Growth is a digital marketing agency for chiropractors that offers completely done-for-you advertising. Dr. Ryan Rieder, the founder and CEO, is a chiropractor himself who grew his business into one of the largest chiropractic groups in Europe. He now spends his time helping other chiropractic business owners grow their practices by over six figures.
Dr. Ryan and his team take a unique approach to marketing, focusing on social media and paid ads to attract new clients. They can also implement marketing automation solutions in your practice to save you time while improving the patient experience. DC Practice Growth has helped over 150 chiropractic clinics across the U.S. and Europe increase their revenue and has case studies to provide it. The agency’s deep understanding of the chiropractic market can help you grow your practice as well.
Key Services: Search engine optimization, web design, content marketing, video marketing, ADA compliance, cannabis eCommerce
Rating: 5.0 based on 9 Google reviews
The cannabis market is expanding across the U.S., and Dope SEO has the tools and strategies to help cannabis professionals expand with it. This agency has been marketing the cannabis industry since 2016. It requires no long-term contracts and allows you to maintain full ownership of your website and other assets throughout your marketing services.
Dope SEO specializes in both local and national SEO services for cannabis businesses. It can improve your online visibility in search engines to help you stand out among other cannabis professionals and drive more website traffic. This agency also has special knowledge for marketing cannabis eCommerce businesses, helping you bring more buyers to your site. The healthcare advertising agency can help you optimize your Google Maps listing so that more customers find you, provides expert consulting to generate consistent leads for your business, and has the strategies to streamline your marketing approach.
Key Services: Local SEO, PPC management, reputation management, Google Maps marketing, social media management, on-page optimization, and more
Rating: 4.8 stars based on 25 Google reviews
Want to stay ahead of the competition in your healthcare niche? Digital Engage takes a strategic approach to medical marketing services to help you achieve your goals. This agency works with a wide range of industries, including healthcare providers, to deliver reliable, comprehensive services. While it is based out of Tennessee, with three locations across the state, Digital Engage helps healthcare professionals throughout the U.S. optimize their marketing strategies.
The process starts with a free, casual conversation with its marketing experts to discuss your marketing goals and unique needs. From there, Digital Engage will develop a strategy that includes SEO, web design, reputation management, PPC, and more to boost brand awareness and attract new healthcare clients. This company has a proven track record of helping healthcare organizations optimize their digital strategy. If you hire Digital Engage, it will provide you with data and analytics about your digital marketing services to prove how well they are performing.
Key Services: Facebook Ads, Google Ads, reactivation campaigns, social media posts, SEO, web design, and more
Rating: 5.0 stars based on 12 Google reviews
If you want to be seen as the go-to authority in your local chiropractic market, ChiroCandy can help you implement the strategies to get there. This healthcare marketing agency uses a proven digital strategy that has a 95% success rate when implemented properly. As a chiropractic clinic, social media is one of the most powerful platforms you have to connect with customers — and ChiroCandy can help you optimize it, among other strategies. It offers completely done-for-you daily social media posts to help you stay top of mind among your target audience.
This healthcare advertising agency also understands the unique retention challenge many chiropractors face. It provides reactivation campaigns to help you bring back past patients. These experts can also teach you how to create educational videos to sell your chiropractic services and overcome common challenges with video production. You can track your marketing efforts through the ChiroCandy app and see measurable results for your marketing plans.
Now that you know the top 10 healthcare marketing agencies, you’re one step closer to choosing your next agency partner. These tips can help you narrow your search further and pinpoint the right marketing agency for your healthcare practice.
Working with a reliable healthcare marketing agency can help your practice reach new heights in revenue and profitability. At Top Marketing Agencies, we help businesses find the right marketing agencies in their industries. Check out our list of the Top Healthcare Marketing Agencies and find your next digital marketing partner.
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