Case Study · Landscape & Lawn Care
1UP Media Solutions LLC × Florence McCall Photography
12-month engagement
The challenge
What they were up against
The client was operating on SmugMug and needed a redesigned, owned site with better search visibility and stronger conversion paths for inquiries.
The approach
How the agency worked the problem
1UP rebuilt the site on WordPress, reworked the information architecture, and layered conversion optimization and SEO onto the new platform. The engagement illustrates the agency's standard replatforming playbook, which is also applied to its home-services clients.
Services deployed
- Web design
- WordPress replatforming
- SEO
- Conversion optimization
Agency behind the work
1UP Media Solutions LLC
Omaha-based full-service digital marketing agency helping home-services businesses acquire customers via SEO, paid search, and automation.