Agency × Florence McCall Photography

The challenge

What they were up against

The client was operating on SmugMug and needed a redesigned, owned site with better search visibility and stronger conversion paths for inquiries.

The approach

How the agency worked the problem

1UP rebuilt the site on WordPress, reworked the information architecture, and layered conversion optimization and SEO onto the new platform. The engagement illustrates the agency's standard replatforming playbook, which is also applied to its home-services clients.

Services deployed

• Web design
• WordPress replatforming
• SEO
• Conversion optimization