1UP Media Solutions LLC × Heroes Holiday Lighting (Heroes Management)

The challenge

What they were up against

Heroes Holiday Lighting operates under the Heroes Management umbrella, which also runs landscaping and Mosquito Shield services. The challenge implied on the site is marketing a portfolio of seasonal home-services brands — holiday lighting in winter, landscaping and mosquito control the rest of the year — from a single operator.

The approach

How the agency worked the problem

1UP built out the Heroes web presence and layered its home-services lead-generation approach across the seasonal offerings. The published page notes that a full case study is still forthcoming, so specifics of the campaign mechanics are not yet public.

Services deployed

• Web design
• SEO
• Lead generation