Case Study · Deck
AE Design Co × Clutch
12-month engagement
Revenue growth
baseline+137%
engagement period
The challenge
What they were up against
The band Clutch was wary that digital marketing would compromise the authenticity of their relationship with fans. They wanted to grow merch revenue without resorting to aggressive email frequency or gimmicky promotions that would feel off-brand.
The approach
How the agency worked the problem
Audiction built a strategy that leaned on sharper segmentation, tone-matched copywriting, and timing rather than volume. The agency states it grew revenue meaningfully without sending more emails, using existing touchpoints more intentionally and keeping creative consistent with the band's voice.
Services deployed
- Email & SMS Marketing
- Copywriting
- Launch Planning
Agency behind the work
AE Design Co
Merch marketing agency for music, sports, and creator brands using email, paid ads, and SMS.