AE Design Co × IndieMerchstore

The challenge

What they were up against

Heading into Black Friday 2024, IndieMerchstore wanted to avoid the race-to-the-bottom discounting common in BFCM merch campaigns while still producing a measurable lift over prior years.

The approach

How the agency worked the problem

Audiction structured the promotion around early access windows and sharper audience targeting rather than deeper discounts. Paid campaigns were concentrated on high-ROAS segments, and email and SMS were sequenced to reward existing customers with first access before broader promotion.

Services deployed

• Paid Advertising
• Email & SMS Marketing
• Launch Planning