Case Study
Case Engine × Amaro Law Firm
Houston, TX · 12-month engagement
Website clicks from Google Business Profile
baseline not stated+149%
year over year
The challenge
Amaro Law Firm needed to convert its Google Business Profile into a meaningful source of case inquiries in the Houston personal injury market, where competitors spend heavily on television and paid search.
The approach
Case Engine focused on Google Business Profile optimization and Maps ranking for Houston-specific PI queries (car accident, truck accident, personal injury attorney), reinforced with organic landing pages mapped to the same search terms. The stated goal was to shift the firm's acquisition mix toward Maps-driven clicks, which carry a lower cost per signed case than paid channels.
Services deployed
- Google Maps SEO
- Google Business Profile Optimization
- Organic Website SEO
Agency behind the work
Case Engine
Personal injury law firm marketing agency specializing in SEO, Google Maps visibility, and AI-powered lead generation.