Case Study
The Connective Media Group × Undisclosed ABA therapy provider
1-month engagement
Leads generated (Meta)
n/a100+
first 30 days
Meta ad spend
n/a$2,360
first 30 days
Cost per acquisition
n/a<$100
first 30 days
Leads generated (Google Ads)
n/a144+
campaign period
The challenge
An ABA therapy practice wanted to rapidly scale qualified patient intakes beyond what word-of-mouth referrals were producing, and needed a paid acquisition engine that could deliver admitted clients rather than unqualified form fills.
The approach
CMG ran parallel Meta and Google Ads campaigns targeted at family decision-makers searching for ABA services, with creative and keyword strategy geared to intake-ready intent. Campaigns were structured around a sub-$100 CPA target, with budget split across channels to test which would convert qualified leads faster in the first 30 days.
Services deployed
- Meta Ads
- Google Ads
Agency behind the work
The Connective Media Group
ABA therapy and behavioral health digital marketing agency specializing in lead generation and SEO.