The Connective Media Group × Undisclosed ABA therapy provider

The challenge

What they were up against

An ABA therapy practice wanted to rapidly scale qualified patient intakes beyond what word-of-mouth referrals were producing, and needed a paid acquisition engine that could deliver admitted clients rather than unqualified form fills.

The approach

How the agency worked the problem

CMG ran parallel Meta and Google Ads campaigns targeted at family decision-makers searching for ABA services, with creative and keyword strategy geared to intake-ready intent. Campaigns were structured around a sub-$100 CPA target, with budget split across channels to test which would convert qualified leads faster in the first 30 days.

Services deployed

• Meta Ads
• Google Ads