The Connective Media Group × Undisclosed ABA therapy provider

The challenge

What they were up against

A growing ABA provider needed sustained lead volume at scale to support multi-location expansion, and needed to prove that paid social could drive not just leads but admitted clients.

The approach

How the agency worked the problem

CMG built a Facebook Ads program focused on volume lead generation while running a parallel Google Ads account oriented toward high-intent bottom-funnel conversions. The two channels were managed by dedicated teams to protect against the generalist account-manager problem CMG positions itself against.

Services deployed

• Facebook Ads
• Google Ads