Case Study
The Connective Media Group × Undisclosed ABA therapy provider
5-month engagement
Leads generated (Facebook)
n/a12,000+
engagement
Facebook ad spend
n/a$59,150
engagement
Sales generated (Google Ads)
n/a400+
5 months
Google ad spend
n/a$7,600
5 months
The challenge
A growing ABA provider needed sustained lead volume at scale to support multi-location expansion, and needed to prove that paid social could drive not just leads but admitted clients.
The approach
CMG built a Facebook Ads program focused on volume lead generation while running a parallel Google Ads account oriented toward high-intent bottom-funnel conversions. The two channels were managed by dedicated teams to protect against the generalist account-manager problem CMG positions itself against.
Services deployed
- Facebook Ads
- Google Ads
Agency behind the work
The Connective Media Group
ABA therapy and behavioral health digital marketing agency specializing in lead generation and SEO.