Currier Marketing × Fence Company

The challenge

What they were up against

Campaigns were running and the dashboard showed healthy conversion numbers, but leads weren't turning into jobs and nobody could explain the gap between reported performance and actual business activity. Conversion tracking was broken and campaigns were optimizing toward the wrong signals.

The approach

How the agency worked the problem

The team rebuilt the account from the tracking layer up, replacing bad conversion signals with verified lead events and then restructuring campaigns — including Performance Max — to optimize against real inquiries rather than form fires and misfires. The result was a cleaner account where reported leads matched what the business was seeing on the phones.

Services deployed

• Google Ads
• Account Restructure