Currier Marketing × HVAC Company

The challenge

What they were up against

The company was spending on TV, radio, and local print the way HVAC shops traditionally have, and had tested Google Ads without being able to tell whether the campaigns were actually producing results. There was spend, but no confidence in the numbers behind it.

The approach

How the agency worked the problem

Currier took over the paid search program and rebuilt it around measurable phone and form leads, installing tracking that tied campaign spend to inbound inquiries and giving the operator a clear CPL to manage against. The campaign structure emphasized high-intent service queries over broad awareness terms.

Services deployed

• Google Ads
• Lead Generation