Currier Marketing × Plumbing Company

The challenge

What they were up against

The company had run Google Ads before and pulled in occasional leads, but volume was unpredictable and there was no reliable system behind the spend. Growth was happening, but lead flow couldn't be counted on from month to month.

The approach

How the agency worked the problem

Currier rebuilt the paid search program around measurable cost-per-lead, tightening targeting and tracking so the account could be managed against a single blended CPL number rather than raw conversion counts. The emphasis was on turning an on-and-off channel into a dependable pipeline the operator could plan staffing and capacity against.

Services deployed

• Google Ads
• Lead Generation