Case Study · Roofing
FireRock Marketing × Marathon CFO
Boston, MA12-month engagement
The challenge
What they were up against
Marathon CFO, a Boston accounting and bookkeeping firm, wanted to grow its entry-level bookkeeping line as a feeder into larger CFO-level engagements, but lacked a coherent marketing and sales motion to support that strategy.
The approach
How the agency worked the problem
FireRock developed a B2B marketing strategy aligning messaging, SEO, and creative around the bookkeeping entry point, then mapped the handoff from bookkeeping clients into higher-value advisory work. The engagement emphasized sales and marketing alignment rather than pure lead volume.
Services deployed
- B2B Strategy
- SEO
- Creative Strategy
Agency behind the work
FireRock Marketing
Full-service digital marketing agency emphasizing strategic growth for B2B and B2C clients, with roofing and home services experience.