Case Study · Roofing
FireRock Marketing × Nielsen Eye Center
12-month engagement
The challenge
What they were up against
The Nielsen Eye Center engaged FireRock in early 2012 with the goal of streamlining its marketing function, rebalancing its marketing plan, and opening new sources of revenue and patient acquisition.
The approach
How the agency worked the problem
FireRock audited the existing marketing mix, consolidated tactics around the channels driving measurable patient inquiries, and built a longer-term program across SEO, content, and creative to diversify the practice's lead sources beyond its historical reliance on a narrow set of channels.
Services deployed
- Strategic Consulting
- SEO
- Creative Strategy
Agency behind the work
FireRock Marketing
Full-service digital marketing agency emphasizing strategic growth for B2B and B2C clients, with roofing and home services experience.