Case Study · Roofing
FireRock Marketing × Reliable Roofing Siding and Windows
Qualified leads
engagement period
Annual revenue
year over year
Online reviews
engagement period
The challenge
What they were up against
A regional roofing, siding and windows contractor needed stronger lead flow and a more credible web presence to compete in a crowded home services market. The business was not generating enough qualified inbound leads to support its growth targets.
The approach
How the agency worked the problem
FireRock ran its strategy-first process, starting with discovery and audit, then rebuilt the B2C funnel across web design, SEO, creative, and conversion rate optimization. The team focused on local search visibility, on-site conversion paths for homeowners researching roofing work, and an active review generation program to strengthen trust signals in the map pack.
Services deployed
- SEO
- Creative Strategy
- CRO
- Web Design
- Local Marketing
“In just a few months, my Roofing company saw a significant increase in lead generation, stronger web presence, and a significant increase in business.”
Agency behind the work
FireRock Marketing
Full-service digital marketing agency emphasizing strategic growth for B2B and B2C clients, with roofing and home services experience.