Case Study · Plumbing
Gauge Digital Media × Modern Comfort Systems
Fleet growth
added 2-3 techs/trucks per year
Organic website traffic
during engagement
Annual revenue
2018
ROI attributed to digital
reported
The challenge
What they were up against
Modern Comfort Systems, an HVAC operator, engaged Gauge in 2017 looking to scale lead volume and crew capacity through digital channels rather than continuing to depend primarily on referrals and traditional marketing.
The approach
How the agency worked the problem
Gauge ran an integrated program combining SEO, Google Search and Display ads, Local Service Ads management, social, and ongoing site work. The agency treated organic traffic growth and paid lead capture as complementary, using LSA and search ads for immediate bookings while SEO compounded over multiple years.
Services deployed
- Google Search & Display
- Local Service Ads
- Social Media Marketing
- SEO
- Web Design & Development
“On the Google side we've certainly seen our Google presence increase. We get a constant flow of leads coming into the business on a daily basis all coming from the presence we have on the web. I would consider [Gauge] a true professional business partner.”
Agency behind the work
Gauge Digital Media
Home-services marketing agency specializing in SEO, Local Service Ads, and paid search to generate exclusive leads.