Case Study · Roofing
GFour Marketing Group × Arry's Roofing
12-month engagement
Referral net revenue
2022 baseline+180%
2022 to 2023
The challenge
What they were up against
Arry's Roofing wanted a dependable repeat-and-referral channel that would hold up when broader lead markets tightened, rather than relying solely on paid acquisition.
The approach
How the agency worked the problem
gFour ran Arry's repeat and referral campaigns as a managed program, with a dedicated relationship manager team (Pete, Jennifer, and Sophia are named by the client) handling appreciation touchpoints and referral prompts on an ongoing cadence. The program was treated as the backbone of the contractor's marketing rather than an add-on.
Services deployed
- Referral Rewards Program
- Customer Appreciation Gifting
“We've had a great experience using G4 for our Repeat and Referral campaigns. Pete, Jennifer and Sophia have all been awesome to work with and when times get tight it's important to have a reliable Repeat and Referral Program that moves the needle. From 2022 to 2023 we saw a 180% increase in Referral Net Revenue.”
Agency behind the work
GFour Marketing Group
Home-services relationship marketing agency automating customer appreciation, referral programs, and review generation.