Case Study · Roofing
GFour Marketing Group × Centurion Exteriors
Repeat and referral business generated
program to date
Google 3-pack local rank
program to date
Repeat customer close rate
program to date
The challenge
What they were up against
Centurion Exteriors was evaluating whether to build an in-house appreciation and referral function or outsource it. Internal lead costs were rising and the company needed a more durable source of low-cost repeat and referral work.
The approach
How the agency worked the problem
After pricing the cost of hiring a staff member plus production and mailing fulfillment, Centurion moved the program to gFour at roughly one-third of the in-house cost. gFour ran the appreciation, referral, and review workflows end-to-end, feeding a review engine that the client credits with its local search position.
Services deployed
- Referral Rewards Program
- Customer Appreciation Gifting
- Review Generation
“Once we figured out what it would cost us to hire a person and fulfill the production/mailing, we realized that gFour could do it better than we could for about 1/3 of the cost. We've never written as many referral checks as we have since starting the gFour program. It's really bringing down our overall lead costs.”
Agency behind the work
GFour Marketing Group
Home-services relationship marketing agency automating customer appreciation, referral programs, and review generation.