GFour Marketing Group × Westfall Roofing

The challenge

What they were up against

Westfall Roofing wanted a consistent post-job customer experience that did not depend on individual crews or office staff remembering to follow up. Without a systemized handoff, appreciation, review requests, and ongoing communication were happening unevenly across jobs.

The approach

How the agency worked the problem

gFour implemented its 1Into5 sequence behind Westfall's job-completion process, layering appreciation gifting, timed review prompts across text, email and mail, and ongoing newsletter nurture. The program was positioned as a back-office extension of Westfall's marketing team, led on the client side by CMO Anissa Westfall, so the contractor's internal staff did not have to build or run the campaigns.

Services deployed

• Customer Appreciation Gifting
• Review Generation
• Long-Term Nurture