Case Study · Ecommerce
Henry Isaacs Marketing × Bicycle Warehouse
Email & SMS revenue
90 days
The challenge
What they were up against
Bicycle Warehouse, a growing ecommerce cycling retailer, was underutilizing its owned channels and wanted to build customer loyalty beyond repeat paid acquisition. Owner Debbe Simmons was looking for a specialist team to take over email and SMS rather than continue running it internally.
The approach
How the agency worked the problem
HiFlyer deployed its S.P.A.M. retention framework across Bicycle Warehouse's program, rebuilding segmentation, flows, and the campaign calendar to prioritize relationship-building over broadcast sends. The engagement was structured as a rapid 90-day push focused on quick wins before layering in longer-term lifecycle work.
Services deployed
- Email Marketing
- SMS Marketing
- Retention Strategy
“You accomplished so much in 3 months. I didn't expect a lift like THAT!”
Agency behind the work
Henry Isaacs Marketing
Email, SMS, and retention marketing for ecommerce retailers focused on converting one-time buyers into repeat customers.