Case Study · Ecommerce
Henry Isaacs Marketing × CarParts.com
Email revenue
most recent year
Email send volume
most recent year
The challenge
What they were up against
CarParts.com, a publicly traded auto parts retailer, needed to grow email revenue without increasing send volume and subscriber fatigue. The work predates HiFlyer as an agency and reflects Isaac Hyman's in-house VP of Retention tenure, which the firm cites as foundational to its methodology.
The approach
How the agency worked the problem
Hyman restructured the email and retention program around tighter segmentation and lifecycle-driven sends, explicitly aiming to grow revenue while pulling back on blast frequency. The playbooks developed during this tenure are cited as the basis for HiFlyer's current client frameworks.
Services deployed
- Email Marketing
- Retention Strategy
- CRM
“In our most recent year, Isaac achieved 50% revenue growth while reducing email send volume by 11%. He's remarkably well-suited to manage any e-commerce email, SMS & retention program.”
Agency behind the work
Henry Isaacs Marketing
Email, SMS, and retention marketing for ecommerce retailers focused on converting one-time buyers into repeat customers.