Case Study · Ecommerce
Henry Isaacs Marketing × Judaica Place
Email revenue growth
year one
Email share of total revenue
post-engagement
The challenge
What they were up against
Judaica Place, an online Judaica retailer, had effectively written off email as a channel. CEO Yitzi Gruen's position going in was that 'email is dead,' and the channel contributed only about 1% of total revenue while the business leaned heavily on paid acquisition.
The approach
How the agency worked the problem
HiFlyer rebuilt the program around its four-step S.P.A.M. email and CRM strategy, focused on growing customer lifetime value rather than chasing new buyers. The team restructured flows, segmentation, and campaign cadence, and worked to shift the business's revenue mix away from paid ads toward owned retention channels.
Services deployed
- Email Marketing
- Retention Strategy
- CRM
“My line was email is dead. But if anyone could revive it, it was you.”
Agency behind the work
Henry Isaacs Marketing
Email, SMS, and retention marketing for ecommerce retailers focused on converting one-time buyers into repeat customers.