Case Study
Hook Agency × Undisclosed roofing company (SEO + PPC case study)
12-month engagement
Local first-page rankings
baseline+200%
year over year
Overall keyword position
baseline+39%
engagement window
Confirmed inbound organic leads
n/a176
engagement window
The challenge
A residential roofer was underperforming in local organic search and needed meaningful movement on first-page rankings and organic lead volume, not just impressions.
The approach
Hook ran a combined web rebuild, SEO, and paid program, prioritizing local service-area content, technical fixes, and link acquisition from trade-adjacent sites. Organic leads were tracked as the north-star metric, with PPC filling gaps while rankings matured.
Services deployed
- Website
- SEO
- Paid Ads Management
Agency behind the work
Hook Agency
Home-services marketing agency running Google-first SEO, paid ads, LSA, and web design for roofing, HVAC, and plumbing contractors.