Agency × Undisclosed roofing company (SEO + PPC case study)

The challenge

What they were up against

A residential roofer was underperforming in local organic search and needed meaningful movement on first-page rankings and organic lead volume, not just impressions.

The approach

How the agency worked the problem

Hook ran a combined web rebuild, SEO, and paid program, prioritizing local service-area content, technical fixes, and link acquisition from trade-adjacent sites. Organic leads were tracked as the north-star metric, with PPC filling gaps while rankings matured.

Services deployed

• Website
• SEO
• Paid Ads Management