Case Study · Roofing
Hook Agency × Undisclosed roofing company (SEO + PPC case study)
Local first-page rankings
year over year
Overall keyword position
engagement window
Confirmed inbound organic leads
engagement window
The challenge
What they were up against
A residential roofer was underperforming in local organic search and needed meaningful movement on first-page rankings and organic lead volume, not just impressions.
The approach
How the agency worked the problem
Hook ran a combined web rebuild, SEO, and paid program, prioritizing local service-area content, technical fixes, and link acquisition from trade-adjacent sites. Organic leads were tracked as the north-star metric, with PPC filling gaps while rankings matured.
Services deployed
- Website
- SEO
- Paid Ads Management
Agency behind the work
Hook Agency
Home-services marketing agency running Google-first SEO, paid ads, LSA, and web design for roofing, HVAC, and plumbing contractors.