Case Study · Roofing
Hook Agency × Undisclosed roofing company (SEO case study)
Qualified organic leads
year over year
Total ranking keywords
engagement window
Engaged organic traffic
year over year
The challenge
What they were up against
An established roofer wanted to compound organic visibility and move beyond a handful of head-term keywords, with qualified lead growth as the accountability metric.
The approach
How the agency worked the problem
Hook built out a broader keyword footprint with service-area and educational content, shipped technical SEO improvements, and focused engagement metrics alongside rankings. The program was designed to grow total keyword coverage and engaged traffic in parallel, rather than optimizing for a short list of trophy terms.
Services deployed
- Website
- SEO
Agency behind the work
Hook Agency
Home-services marketing agency running Google-first SEO, paid ads, LSA, and web design for roofing, HVAC, and plumbing contractors.