Case Study
Hook Agency × Undisclosed roofing company (SEO case study)
12-month engagement
Qualified organic leads
baseline+92.98%
year over year
Total ranking keywords
baseline+351.32%
engagement window
Engaged organic traffic
baseline+300%
year over year
The challenge
An established roofer wanted to compound organic visibility and move beyond a handful of head-term keywords, with qualified lead growth as the accountability metric.
The approach
Hook built out a broader keyword footprint with service-area and educational content, shipped technical SEO improvements, and focused engagement metrics alongside rankings. The program was designed to grow total keyword coverage and engaged traffic in parallel, rather than optimizing for a short list of trophy terms.
Services deployed
- Website
- SEO
Agency behind the work
Hook Agency
Home-services marketing agency running Google-first SEO, paid ads, LSA, and web design for roofing, HVAC, and plumbing contractors.